This week Search Scientist were delighted to be asked to be one of 6 speakers at Share 6 – a Blick Shared Studios event in Belfast on Brand Integrity. The other speakers were designers, start up business owners and creatives and all spoke passionately about building their own brand or a client’s brand to accurately […]
With Google Shopping, all products listings operate based on data provided from a separate Merchant Centre account. The Google Merchant Centre holds your organisation’s product feed, which contains the data of all products you would like to advertise on Google Shopping. I have listed out the following steps you need to take in order to […]
AdWords Certified Since 2006 Search Scientist have proudly been a Google Partner since 2010 when the program began. Before that, our Founder, Louise McCartan, has actually been Google AdWords Certified since 2006. She was actually among the first in the world to become officially AdWords certified! What being a Google Partner Means To be a […]
This year, Google My Business has launched a brand new feature, that allows businesses to set their holiday hours in advance. Prior to this new release, you had to change your hours on the specific day you required, then change it back again after the day had passed. This can be set up directly from […]
Google Analytics passed its 10th birthday in October 2015 and is now used by more than 10 million websites worldwide. Here’s 10 small tips that will help you get the most of the reports and data available within Google Analytics- a tip for each year that Google Analytics has existed! 1. Segment data by source to assess what […]
Each Keyword in your AdWords account is given a Quality Score. The Quality Score of a keyword is measured on it’s Click Through Rate (CTR), Relevancy and the quality of the Landing Page that the ad containing the keyword is sending visitors to. The 1-10 Quality Score reported for each keyword in your account is […]
Halloween is over so the rule is you must now start thinking and worrying about Christmas. (It’s the rule). So how do you go through your gift-shopping thinking – that big important present – I think most of us would at least do some research about it online first – and probably many of us […]
Well, it’s always nice to get a pat on the back for what we do well. We work hard and really care about digital marketing. You can see this in our client testimonials – but on top of this it’s really pleasing to be recognised on a bigger scale, as an influencer in the UK […]
First let’s look at the latest Social Media Stats: At Search Scientist we’re always keeping up to date with the latest reports and stats. The WeAreSocial’s 2015 report on global changes in Social Media makes for some interesting reading that we thought was worth sharing. I’ve taken time to break this down, pick out the key points […]
AdWords is Constantly Evolving: Google AdWords is constantly evolving, with several noteworthy feature updates each month. Indeed, here’s an outline of the key new features recently added to AdWords. Long gone are the days where AdWords advertising is limited to text ads on search results pages. More and more change has come recently, so I thought […]
