A quick overview through slides of today’s Google Ads Academy for Partners ‘Navigate Uncertainty’ event. Prepare for privacy focused machine learning without third party cookies through migrating to GA4 and using Enhanced Conversions and Consent Mode.
Always learning. Well done to Alisa on completing an intensive 2 day training course on Google Analytics 4 and Data Studio. Putting lots into practise already!
Google Ads Academy Livestream (March 2022) – Key Takeaways There’s no doubt that privacy, consent and automation are hot topics at present, key in shaping the digital advertising landscape. Here we summarise the main takeaway points from today’s Google Ads Academy Livestream. The foundation in preparation for the incoming data collection changes are threefold: Have […]
In 2018, Google updated their tracking code from analytics.js to gtag.js (better known as the Global Site Tag). We still have companies asking us about this, especially as Google prompts more businesses to update. Below we’ll cover what it is, why it is important and how to update. What is A Global Site Tag (gtag.js)? […]
Many people have trouble setting up E-Commerce Tracking within Google Analytics. In this post, I will run through what E-Commerce tracking is, with a step by step guide on how to integrate it with your Google Analytics, in order to get an accurate gauge of how much money your website is directly producing. What is […]
Google Analytics passed its 10th birthday in October 2015 and is now used by more than 10 million websites worldwide. Here’s 10 small tips that will help you get the most of the reports and data available within Google Analytics- a tip for each year that Google Analytics has existed! 1. Segment data by source to assess what […]
Recently Search Scientist’s Ash was invited to the ‘Website & Online Marketing’ Seminar with Donal Doherty, to talk via Skype about using Google Analytics to measure user behaviour and conversions. The event was organised by Engage Live, an organisation which provides training to photographers across the world. This event was watched by over 5,000 photographers across the […]
Last month Search Scientist carried out an SEO Guide For Beginners Workshop here at our Blick Studios office. The workshop was designed to give people who are new to SEO an insight to the basic concepts of ranking a website organically such as: What is SEO? Website Audit Keyword Research On Page Optimisation Technical SEO Content […]
Google Display Network Targeting The Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites. It is ideal for raising brand awareness and matching interested people with something they wouldn’t necessarily search for. It’s a growing area in online marketing and one that can create awareness to […]
When it comes to digital marketing, your Content Management System (CMS) can either make things easy or difficult. Just think of your CMS as the admin side of things, while the website is the pretty storefront… A bespoke CMS is one that is built for you, generally by the website designer. It has a few […]