The Google Exact Match keyword match type used to mean just that – the search query that triggered the ad to show exactly matched the keyword in the Google Ads account. This opened up to include plurals and misspellings, then similar variants, then different word order and function words… now the next phase is here… […]
On 24th July 2018, Google AdWords became Google Ads. This is basically a move away from Google advertising being centred on keyword based search ads, to be more inclusive of all campaign types including Search, Display and Video. The login page for your Google advertising account is now ads.google.co.uk (rather than adwords.google.co.uk) and the […]
On Friday 13th April, we donned our bow ties and glad rags and made our way to what turned out to be an epic evening. The DANI Awards are the leading digital industry awards for Northern Ireland and have been celebrating the great accomplishments of this sector since 2010. We arrived, nominated for three awards, and against […]
The DANI awards have been celebrating the best and brightest digital marketing talent in Northern Ireland since 2010. In 2014 our MD Louise McCartan was honoured to be recognised in the top 3 Digital Industry Persons of the Year. We’ve come on leaps and bounds since then, being shortlisted among the best AdWords agencies across […]
We’re delighted!! It’s just been announced that Search Scientist’s MD, Louise McCartan, has made the final 3 in this year’s Digital Person of the Year NI Award! Fingers crossed when the DANI Awards ceremony rolls round next month – 13th April 2018! Doing what you love is such a privilege in itself – but getting […]
We’re very happy to be a part of something quite special. Search Scientist is the proud sponsor of women’s football team Belfast Ravens. Women’s football is noticeably on the rise, with more air time on TV and more local teams emerging. What appeared to be missing though is women’s football training for complete beginners. There […]
Bing Ads: Increased Marketshare & Improved Features Search Scientist, in addition to being a Google AdWords Partner, is also a Bing Ads Partner. As Bing Ads play catch up, more closely matching AdWords functionality and quick to mimic AdWords feature releases, it’s becoming a more worthwhile platform for advertisers. Their marketshare is gradually increasing – […]
This year Search Scientist once again had the privilege of being invited to the annual Google Accelerate Conference in Dublin. It’s an exclusive event for Google’s top Premier Partner agencies throughout EMEA to get together and discuss the future of AdWords. In an ever more visual digital world where we’re glued to our mobiles, snapping pics […]
Small Business Advice Week 2017 Small Business Advice Week (SBAW) is a week long campaign focused on guiding SMEs on maximising their potential. At Search Scientist we’ve helped many businesses to grow, and have recently been shortlisted by Google among the leading digital agencies in EMEA at Growing Businesses Online. We’ve also mentored start ups […]
Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]
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