Google AdWords is introducing a new feature which allows clients to track the number of clicks coming from mobile phone ads. Mobile ValueTrack, named after AdWords’ existing ValueTrack scheme, allows you to add a tag to your website URL which monitors the number of mobile customers clicking through to your website, and redirects mobile visitors […]
Prepare for Microsoft & Yahoo! Merge
The long-awaited Microsoft/Yahoo! (or Microhoo!) search merge is almost upon us, and online advertising could find itself on the verge of a change. The integration of Yahoo!’s search facilities with Microsoft’s Bing search engine and AdCentre will give the companies a solid footing in the search arena, delivering the first credible threat to Google’s […]
Google invests in Farmville creators
Google is secretly investing in the massive social gaming company, Zynga Google is investing between $100m and $200m in social gaming market leader Zynga, paving the way for a ‘Google Games’ launch later this year. News of the investment was revealed today by digital media blog Tech Crunch, although a recent tweet from Zynga’s chief […]
What’s it like to work for Google?
“After 6 interviews and an assignment, I finally was informed that I got the job – I’ll be a Googler!” 🙂 This was back in May 2006, after which I finished up my Masters in Consumer Psychology Research, and within the next week moved from Wales to Dublin and was assigned my new desk. Along […]
Google to launch ‘Google Me’ social network “very soon”
The evidence is mounting that Google intends to launch a social network to rival Facebook. Speculation on the subject began with Digg founder Kevin Rose when he used his Twitter account to declare that ‘Google Me’ is launching very soon, alluding to a “very credible source”. The tweet was later removed, but not before it made its way across […]
Google UK Property Search on Maps
This week, Google Maps launched a new house-hunting service in the UK: ‘Google Property Search’. By clicking on the ‘More’ button within Google Maps,  users can choose to check the availability of hundreds of thousands of properties for sale or rent across the world. Google has teamed up with some of the UK’s largest estate […]
Where did Search Scientist come from?
Looking back on this first blog post, I hope to later think – boy oh boy, what started off as a wee idea really became something great. What I’d especially be proud of is making a difference to local businesses, getting them a better ROI and more attention from consumers and not have them taken […]