The Google Exact Match keyword match type used to mean just that – the search query that triggered the ad to show exactly matched the keyword in the Google Ads account. This opened up to include plurals and misspellings, then similar variants, then different word order and function words… now the next phase is here… […]
On 24th July 2018, Google AdWords became Google Ads. This is basically a move away from Google advertising being centred on keyword based search ads, to be more inclusive of all campaign types including Search, Display and Video. The login page for your Google advertising account is now ads.google.co.uk (rather than adwords.google.co.uk) and the […]
The DANI awards have been celebrating the best and brightest digital marketing talent in Northern Ireland since 2010. In 2014 our MD Louise McCartan was honoured to be recognised in the top 3 Digital Industry Persons of the Year. We’ve come on leaps and bounds since then, being shortlisted among the best AdWords agencies across […]
We’re delighted!! It’s just been announced that Search Scientist’s MD, Louise McCartan, has made the final 3 in this year’s Digital Person of the Year NI Award! Fingers crossed when the DANI Awards ceremony rolls round next month – 13th April 2018! Doing what you love is such a privilege in itself – but getting […]
This year Search Scientist once again had the privilege of being invited to the annual Google Accelerate Conference in Dublin. It’s an exclusive event for Google’s top Premier Partner agencies throughout EMEA to get together and discuss the future of AdWords. In an ever more visual digital world where we’re glued to our mobiles, snapping pics […]
Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]
At Search Scientist, we are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. This puts us a step above agencies with the blue partner badge. This distinction is reserved for only Google’s […]
Starting on 31 January 2017, AdWords will no longer support the creation or editing of standard text ads. New text ads generated after that date should use the expanded text ad format. Existing standard text ads will continue to serve after 31 January 2017. So how are the new Expanded Text Format Ads different from the […]
The Business First Network (BFN) is a leading commercial membership organisation working across the UK and Ireland where like-minded business professionals collaborate to help protect and grow their organisations. Their regular member events aim to provide short, snappy educational sessions that offer practical advice from experts on topical business issues. At BFN’s next event they have […]
There are many different bidding strategies that can be used to decide your AdWords bids. AdWords bids are a key component of Ad Rank. As a reminder of the basic process, Google determines your Ad Rank by using the following formula: The following bidding strategies can be used to determine your Max cost per […]
