There are 2 different platforms for Ad Creation – Self-Service and Premium Market Solutions 1. Self-Service Advertising Platform Available to any LinkedIn user – no need for committed big budget spend 2 format options – Text /Image Ads or Sponsored Content Choose to pay CPC or CPM – minimum daily spend $10. In screenshot below […]
We’re offering a great opportunity for a talented Digital Marketer. If you love strategically advising clients on how to grow their business online, then watching the CTR and Revenue lines go up and to the right, this could be an exciting position for you. There’ll be lots of variety in this role. You may be […]
Big AdWords Shake Up – What Happened Last month, on the 19th February, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Before & After To demonstrate, the below image is how a Google search for ‘solicitor northern ireland’ used to appear: And this is what appears […]
To be a Google Partner, we’ve had to meet certain requirements. These include: Having our team regularly pass Google AdWords and Analytics exams Passing a minimum total client spend threshold And very importantly, implementing best practices and staying up to date on new features across all client accounts. As you can see below, even compared […]
Barry our SEO specialist recently gave a talk on SEO for local tourism businesses in Northern Ireland at the Digital DNA Tourism Workshop in Enniskillen. Have a look through Barry’s slides for the talk below – there are plenty of good take away points for any business in any industry who wish to improve their […]
There are many reasons why having a website with a quick loading time is important. In this article I will highlight how increasing the speed of your website can help your business rank higher on search and help to improve conversions as well as providing tips on how to measure and improve your website’s performance. […]
Remarketing campaigns are increasing in popularity within digital marketing and Google Analytics and AdWords now offer a vast amount of capabilities on how to segment users that have been on your website. Remarketing Overview Remarketing uses a simple, unobtrusive code snippet (also known as a pixel) on your website to anonymously AdWords now offer a vast […]
Barry, our Search Engine Optimisation Specialist, will be speaking at the Digital DNA Tourism Workshop in Enniskillen on Friday 4th March. The workshops are delivered in partnership with Tourism NI are aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”. Barry’s […]
Search Scientist have long recognised the growing importance of online customer reviews for businesses. Reviews help customers make more informed purchase decisions, they help you build a better business, and help you to stand out from the crowd. Trustpilot is the leading 3rd Party Review provider in the UK and as such we recommend them to […]
Here at Search Scientist we build a lot of our websites on the WordPress CMS platform, which we tend to favour for our brochure and non-ecommerce builds. In this article I will highlight some of the key benefits of the WordPress CMS.
