Author Archive | Louise McCartan

Exact Match Expands to Same Meaning Words

The Google Exact Match keyword match type used to mean just that – the search query that triggered the ad to show exactly matched the keyword in the Google Ads account. This opened up to include plurals and misspellings, then similar variants, then different word order and function words… now the next phase is here… […]

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Google AdWords is now Google Ads

On 24th July 2018, Google AdWords became Google Ads. This is basically a move away from Google advertising being centred on keyword based search ads, to be more inclusive of all campaign types including Search, Display and Video.   The login page for your Google advertising account is now ads.google.co.uk (rather than adwords.google.co.uk) and the […]

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Belfast Ravens

Search Scientist Supporting Ladies Football

We’re very happy to be a part of something quite special. Search Scientist is the proud sponsor of women’s football team Belfast Ravens. Women’s football is noticeably on the rise, with more air time on TV and more local teams emerging. What appeared to be missing though is women’s football training for complete beginners. There […]

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Bing Ads – Additional PPC Traffic

Bing Ads: Increased Marketshare & Improved Features Search Scientist, in addition to being a Google AdWords Partner, is also a Bing Ads Partner. As Bing Ads play catch up, more closely matching AdWords functionality and quick to mimic AdWords feature releases, it’s becoming a more worthwhile platform for advertisers. Their marketshare is gradually increasing – […]

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