Always learning. Well done to Alisa on completing an intensive 2 day training course on Google Analytics 4 and Data Studio. Putting lots into practise already!
Author Archive | Louise McCartan
Google Ads Academy Livestream (March 2022) – Key Takeaways There’s no doubt that privacy, consent and automation are hot topics at present, key in shaping the digital advertising landscape. Here we summarise the main takeaway points from today’s Google Ads Academy Livestream. The foundation in preparation for the incoming data collection changes are threefold: Have […]
Key Takeaways from Google’s Annual 2021 Marketing Livestream today: Privacy first (FLoC) Automation focus (Performance Max) Image Extensions out of Beta Analytics & reporting improvements Display & YouTube in Attribution Models More identity labels on ads (e.g. women led, black-owned) Augmented Reality shopping experience (visualise clothing on similar body shapes to your own) Connecting Merchant […]
Search Scientist is 10 years old!!! We look back with great pride, wonderful memories of fun times and a sense of achievement. We toast to many more years of loving what we do. Thank you for coming with us on this journey.
Please welcome Alisa to team Search Scientist! Like Louise, Alisa used to work for Google. She eats data for breakfast and obsessively analyses performance. Her previous roles as a Google AdWords Strategist, Paid Advertising Specialist and Consultant have given her experience working with many types of businesses and industries. Although she is mainly specialised in […]
Quickly following the news of Microsoft passing a market cap valuation of $1 trillion, and in line with the current marketing campaign for Microsoft AI, Bing Ads has now been rebranded as Microsoft Advertising. This rebrand emphasises a focus on both AI and personalisation. “In the next year, we’re introducing more advertising products with built-in AI, more […]
Bing Ads: Increased Marketshare & Improved Features Search Scientist, in addition to being a Google Ads Partner, is also a Bing Ads Partner. As Bing Ads play catch up, more closely matching Google Ads functionality and quick to mimic feature releases, it’s becoming a more worthwhile platform for advertisers. As of January 2019, Microsoft’s Bing […]
Search Scientist recently had the privilege of being at the Google Accelerate conference at Google’s EMEA Headquarters in Dublin. This event is only open to the top Google Ads agencies across all of Europe, the Middle East and Africa. There we were made privy to lots of confidential information about new ad features to be […]
What a week, and indeed what a year! This week Louise and Ash were down in Dublin for the Google Ads Accelerate conference and Google Premier Partner Awards. More to come on the conference content, but first we just want to take a moment to celebrate. Search Scientist has been recognised by Google as in […]
The Google Exact Match keyword match type used to mean just that – the search query that triggered the ad to show exactly matched the keyword in the Google Ads account. This opened up to include plurals and misspellings, then similar variants, then different word order and function words… now the next phase is here… […]