Author Archive | Louise McCartan


Bing Ads Rebrands as Microsoft Advertising

Quickly following the news of Microsoft passing a market cap valuation of $1 trillion, and in line with the current marketing campaign for Microsoft AI, Bing Ads has now been rebranded as Microsoft Advertising. This rebrand emphasises a focus on both AI and personalisation. “In the next year, we’re introducing more advertising products with built-in AI, more […]

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bing ads

Bing Ads – Additional PPC Traffic

Bing Ads: Increased Marketshare & Improved Features Search Scientist, in addition to being a Google Ads Partner, is also a Bing Ads Partner. As Bing Ads play catch up, more closely matching Google Ads functionality and quick to mimic feature releases, it’s becoming a more worthwhile platform for advertisers. As of January 2019, Microsoft’s Bing […]

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Exact Match Expands to Same Meaning Words

The Google Exact Match keyword match type used to mean just that – the search query that triggered the ad to show exactly matched the keyword in the Google Ads account. This opened up to include plurals and misspellings, then similar variants, then different word order and function words… now the next phase is here… […]

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google ads logo

Google AdWords is now Google Ads

On 24th July 2018, Google AdWords became Google Ads. This is basically a move away from Google advertising being centred on keyword based search ads, to be more inclusive of all campaign types including Search, Display and Video.   The login page for your Google advertising account is now (rather than and the […]

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Belfast Ravens

Search Scientist Supporting Ladies Football

We’re very happy to be a part of something quite special. Search Scientist is the proud sponsor of women’s football team Belfast Ravens. Women’s football is noticeably on the rise, with more air time on TV and more local teams emerging. What appeared to be missing though is women’s football training for complete beginners. There […]

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