Author Archive | Ash Stronge

The Global Site Tag – What, Why & How

In 2018, Google updated their tracking code from analytics.js to gtag.js (better known as the Global Site Tag). We still have companies asking us about this, especially as Google prompts more businesses to update. Below we’ll cover what it is, why it is important and how to update. What is A Global Site Tag (gtag.js)? […]

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Google AdWords Vs Bing Ads

Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]

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The typical online user journey

Guide to the Typical Online Customer Journey

When defining the customer journey, whether online or offline, it is important to realise that there are multiple times when a potential customer comes into contact with a business prior to them making a decision or purchase. Therefore, it is important for the business to reflect this contact points and ensure that every interaction creates a […]

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Google premier partner - Search Scientist

Search Scientist becomes a Premier Google Partner

At Search Scientist, we are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. This puts us a step above agencies with the blue partner badge. This distinction is reserved for only Google’s […]

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google bidding

Your Guide to AdWords Bidding Strategies

There are many different bidding strategies that can be used to decide your AdWords bids. AdWords bids are a key component of Ad Rank. As a reminder of the basic process, Google determines your Ad Rank by using the following formula:   The following bidding strategies can be used to determine your Max cost per […]

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A Guide to Implementing Call Tracking

As more advertisers are trying to use AdWords to drive calls to their website, it is necessary to have some way to measure how many calls are coming from the AdWords ads. This can be done through AdWords Call Tracking. These are small snippets of code that will measure a call as a conversion and […]

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Your Guide to Attribution Modelling

Recently, much of the focus within Google Analytics and AdWords has centred on attribution modelling. Attribution modelling is the rule, or set of rules, that determines how much credit for a sale or conversion is assigned to a particular medium or touch points. The main models used by AdWords are highlighted below. I will go […]

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Google Performance Summit on May 24th 2016

At Search Scientist, we always try and keep on top of the latest innovations within the world of Search Engine Marketing. This is why we were excited to tune into the latest Google Innovations Keynote on May 24th 2016. Below I will summarise the main takeaways from the various speeches that will impact upon AdWords reporting […]

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15 Signs That You Need Help With AdWords

At Search Scientist, we have noticed that there are some issues that appear over and over again with new accounts that we first review. Therefore, I thought it might be useful to do a post on 15 telltale signs that your AdWords account needs some work. These are 15 of the most common, fundamental issues […]

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