With Google Shopping, all products listings operate based on data provided from a separate Merchant Centre account. The Google Merchant Centre holds your organisation’s product feed, which contains the data of all products you would like to advertise on Google Shopping. I have listed out the following steps you need to take in order to […]
What is a Google Trusted Store? Google Trusted Stores is a certification program for businesses that are using Google Shopping to retail online. This certification provides reassurance to customers that your website offers great customer service, on-time delivery, free purchase protection and a consistent shopping experience. Ideal for gaining your customers’ confidence. Google Trusted stores […]
Google recently announced Merchant Promotions are to become available in the UK, this means that AdWords advertisers can now include promotions alongside Product Listing Ads on Google Shopping search results. What is the advantage of using Promotions for PLA campaigns? There are three solid advantages with using promotions in your PLA campaigns. 1. Acquire – […]
Want More From Your Google Shopping Campaign? Google hs announced a number of new features to the Auction Insights Report that will help find new ways to improve your shopping campaigns and engage customers across all devices this festive season. What Is The Auction Insights Report? The Auction insights report has long been available for […]
Google Shopping campaigns have really stepped up over the past year or so. They’ve gone from being free, to being paid for (managed through AdWords) and currently there’s the move from the old Product Listing Ads format to the newer Google Shopping campaign type. Advertisers are now really seeing the benefits of Google Shopping ads, […]
Product Listing Ads (PLA) V Google Shopping Campaigns Recently we reported on the announcement that all PLA campaigns are to be replaced by Google Shopping Campaigns and gave a step by step run through on how to create a campaign and target your products using the product inventory directly within AdWords. Traditional Product Listing Ad […]
Google Shopping Campaigns Google is in the process of transitioning from the standard Product Listing Ad (PLA) campaign format to a new Google Shopping campaign format. The option to move to the new format is now available worldwide. Google will be automatically converting these campaigns by the end of August 2014. Here at Search Scientist […]
