Author Archive | Jane Ritchie

Marketing to Mums

As Mother’s Day is approaching we thought we’d take a look into how mums are marketed to online. All you baby mamas out there – Google has their eye on you – you are the ‘Digital Moms’ – as Google puts it – “The gap between trendy women and caring mothers is bridged effortlessly – these […]

Continue Reading 0

Google’s Expanded Text Ads – Top Facts

Starting on 31 January 2017, AdWords will no longer support the creation or editing of standard text ads. New text ads generated after that date should use the expanded text ad format. Existing standard text ads will continue to serve after 31 January 2017. So how are the new Expanded Text Format Ads different from the […]

Continue Reading 0

Business First Network to Discover the Power of AdWords

The Business First Network (BFN) is a leading commercial membership organisation working across the UK and Ireland where like-minded business professionals collaborate to help protect and grow their organisations. Their regular member events aim to provide short, snappy educational sessions that offer practical advice from experts on topical business issues. At BFN’s next event they have […]

Continue Reading 0

First Steps on Google Search Console

Google Search Console is the new name for Google Webmaster Tools. If you are starting off with a new website, logging into and getting familiar with your site’s Google Search Console (GSC) and Google Analytics is crucial. Google Search Console will tell you if your site is being found ok by Google and if Google is […]

Continue Reading 0

Twitter Ads TV and Event Targeting

If you haven’t investigated Twitter advertising yet – one aspect which helps the platform stand out from the heavy hitting Facebook / Instagram advertising options – is its TV and Event Targeting capabilities. Twitter prides itself on ‘real time’ marketing. According to Kantar Media, in the UK, 40% of Twitter traffic at peak time is […]

Continue Reading 0

Email Databases – What are they good for?

Email Databases can allow you to reach your customers on other platforms outside of their email inboxes. Here’s a few options to consider. Facebook Custom Audiences You can upload your email database to Facebook and it will find the profiles on Facebook linked to those emails to create an Email Database Custom Audience. You can […]

Continue Reading 0

Quick Guide to LinkedIn Advertising

There are 2 different platforms for Ad Creation – Self-Service and Premium Market Solutions 1. Self-Service Advertising Platform Available to any LinkedIn user – no need for committed big budget spend 2 format options – Text /Image Ads or Sponsored Content Choose to pay CPC or CPM – minimum daily spend $10. In screenshot below […]

Continue Reading 0