Search Scientist at the Smart Business Show On Thursday 29th May the Search Scientist team attended Northern Ireland’s first Smart Business Show at the Odyssey Arena in Belfast. An innovative event designed at providing a platform for local businesses to network and discover smarter, more efficient ways to do business, it was encouraging to see […]
Will One Popular Facebook Post effect the Reach of Future Posts? Firstly everyone here at Search Scientist would like to say a huge thank you to everyone who took part in our Facebook experiment last week and for those who missed it, let’s recap. Many of you may be familiar with Facebook’s Edgerank algorithm update […]
With so many different variables in play when working on SEO and no easy and direct way of accurately pin pointing why a keyword has increased or decreased on Google’s SERPs, it often comes down to a process of elimination. If you’re concerned about a drop in rank for your website, the first thing we’d […]
Happy Birthday to Us… Happy Birthday to Us… On Friday 25th April, Search Scientist proudly celebrated 4 years in business. We all know a birthday isn’t a proper birthday without beer and cake so a special thanks to Kathryn for our lovely Search Scientist cake and to Louise for supplying the beers! After a busy online […]
With Facebook’s Reach Declining, is it time for Google Plus? The new Facebook algorithm is now forcing businesses to pay in order for their posts to have the same organic reach as before. Businesses are becoming frustrated with Facebook and some are even searching for alternatives. Is it time to give Google Plus a closer […]
First they came for Mobile, then Tablet, now Desktop SERPs When Google decided to make changes to the appearance of their mobile ads last year a small number of users began noticing similar changes on their desktop search results also. As the months passed by more and more users started to experience these changes. There […]
The Publisher Tag This links your Google+ news feed in with the official listing for your business location on the Search Engine Results Pages: It requires a piece of Google code to be placed in the tag of your website. It looks like this: <link rel=”publisher” href=”http://www.google.com/+YOUR-GOOGLE-ID”/> Then, you’ll need to check that your website […]
Remarketing is a powerful way to use the Display network and gain more conversions. Sometimes it just takes a little reminder or a discount to turn people into buyers. What does Display Remarketing Do? Similar to our previous post on RLSA campaigns in AdWords, you can run remarketing lists as a target on the display […]
What does RLSA mean? Remarketing Lists for Search Ads Remarketing is a method of advertising only to the people who have visited your site before, regardless of source. By adding a script on your website and setting up lists, you can target users who have visited certain pages, but didn’t convert. It’s important to target […]
Delighted to announce that Search Scientist is hiring! See job description here: www.searchscientist.co.uk/about-us/career/online-marketing-consultant-job-opening-belfast/ Contact louise@searchscientist.co.uk to enquire or apply. Thanks, and best of luck! Louise
