On Friday 13th April, we donned our bow ties and glad rags and made our way to what turned out to be an epic evening. The DANI Awards are the leading digital industry awards for Northern Ireland and have been celebrating the great accomplishments of this sector since 2010. We arrived, nominated for three awards, and against […]
Small Business Advice Week 2017 Small Business Advice Week (SBAW) is a week long campaign focused on guiding SMEs on maximising their potential. At Search Scientist we’ve helped many businesses to grow, and have recently been shortlisted by Google among the leading digital agencies in EMEA at Growing Businesses Online. We’ve also mentored start ups […]
Back in 2016 at their performance summit, Google announced a new AdWords layout. We’re now starting to see that being rolled out so we thought we’d run through some of the key points about the new layout. Google announced “The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and […]
Last Thursday, the Search Scientist team headed down to Google’s European Headquarters in Dublin. We are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. As part of the programme we have a […]
At Search Scientist, we always try and keep on top of the latest developments within the world of Search Engine Marketing. We were very excited to tune into the Google Marketing Next live stream on May 23rd 2017. I have summarised the main takeaways from the various speeches below: AMP search and display ads Google […]
It happens time and time again that clients get lost by the directions in Google’s emails to accept an invitation to a new AdWords account. This should be a very straight forward process, but it can lead to some confusion and some clients somehow end up opening a new AdWords account rather than gaining access […]
Google AdWords Ad Customisers enable you to create multiple variations of your ad to personalise the ad text to match the users search. These Customiser tools can dynamically adapt your ad text to what someone is searching for, the device they are using, the location they or in and even the date, time of day or day of […]
We’re delighted! Search Scientist have been personally selected by Google as one of the twenty leading Google Partner agencies across the UK to take part in an elite Google business coaching program. We have been identified for our outstanding performance in AdWords management and fast growth. To be handpicked from 30,000 digital agencies in the UK is quite […]
Google Reveal Call-Only Ads – New Feature! AdWords Call-Only Ads are a new feature to AdWords, useful to advertisers interested in making their phone ring. These ads are specifically designed for mobile devices that can make phone calls. The only call-to-action in the ad is to call the business directly, this means that each click […]
Google Display Network Targeting The Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites. It is ideal for raising brand awareness and matching interested people with something they wouldn’t necessarily search for. It’s a growing area in online marketing and one that can create awareness to […]
