In follow up to Google’s u-turn decision on Chrome deprecating third party cookies this year, I had a meeting with them and have noted the key points from that below. Chrome third party cookies are staying as they are. There may be an option added in the Google Ads account for advertisers to turn cookies […]
After four years in the making, Google has made a surprising u-turn and backtracked on their plan to deprecate Chrome third party cookies this year. Just announced this week, Google says it will instead give users an “informed choice that applies across their web browsing”. Next steps are being discussed and to be announced in […]
A quick overview through slides of today’s Google Ads Academy for Partners ‘Navigate Uncertainty’ event. Prepare for privacy focused machine learning without third party cookies through migrating to GA4 and using Enhanced Conversions and Consent Mode.
Always learning. Well done to Alisa on completing an intensive 2 day training course on Google Analytics 4 and Data Studio. Putting lots into practise already!
Google Ads Academy Livestream (March 2022) – Key Takeaways There’s no doubt that privacy, consent and automation are hot topics at present, key in shaping the digital advertising landscape. Here we summarise the main takeaway points from today’s Google Ads Academy Livestream. The foundation in preparation for the incoming data collection changes are threefold: Have […]
Key Takeaways from Google’s Annual 2021 Marketing Livestream today: Privacy first (FLoC) Automation focus (Performance Max) Image Extensions out of Beta Analytics & reporting improvements Display & YouTube in Attribution Models More identity labels on ads (e.g. women led, black-owned) Augmented Reality shopping experience (visualise clothing on similar body shapes to your own) Connecting Merchant […]
In 2018, Google updated their tracking code from analytics.js to gtag.js (better known as the Global Site Tag). We still have companies asking us about this, especially as Google prompts more businesses to update. Below we’ll cover what it is, why it is important and how to update. What is A Global Site Tag (gtag.js)? […]
Search Scientist recently had the privilege of being at the Google Accelerate conference at Google’s EMEA Headquarters in Dublin. This event is only open to the top Google Ads agencies across all of Europe, the Middle East and Africa. There we were made privy to lots of confidential information about new ad features to be […]
This year Search Scientist once again had the privilege of being invited to the annual Google Accelerate Conference in Dublin. It’s an exclusive event for Google’s top Premier Partner agencies throughout EMEA to get together and discuss the future of AdWords. In an ever more visual digital world where we’re glued to our mobiles, snapping pics […]
We are delighted to announce that we’ve been shortlisted by Google as one of the best AdWords Agencies IN THE WORLD at Growing Businesses Online! To celebrate the hard work of agencies who deliver consistently great digital marketing solutions, Google is hosting its first ever Google Partners’ global awards programme – the Premier Partner Awards. […]
