Archive | Google

Google U-Turns on Third Party Cookies

After four years in the making, Google has made a surprising u-turn and backtracked on their plan to deprecate Chrome third party cookies this year. Just announced this week, Google says it will instead give users an “informed choice that applies across their web browsing”. Next steps are being discussed and to be announced in […]

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Privacy, Consent, Automation

Google Ads Academy Livestream (March 2022) – Key Takeaways There’s no doubt that privacy, consent and automation are hot topics at present, key in shaping the digital advertising landscape. Here we summarise the main takeaway points from today’s Google Ads Academy Livestream. The foundation in preparation for the incoming data collection changes are threefold: Have […]

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google marketing livestream 2021

Google Marketing Announcements

Key Takeaways from Google’s Annual 2021 Marketing Livestream today: Privacy first (FLoC) Automation focus (Performance Max) Image Extensions out of Beta Analytics & reporting improvements Display & YouTube in Attribution Models More identity labels on ads (e.g. women led, black-owned) Augmented Reality shopping experience (visualise clothing on similar body shapes to your own) Connecting Merchant […]

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The Global Site Tag – What, Why & How

In 2018, Google updated their tracking code from analytics.js to gtag.js (better known as the Global Site Tag). We still have companies asking us about this, especially as Google prompts more businesses to update. Below we’ll cover what it is, why it is important and how to update. What is A Global Site Tag (gtag.js)? […]

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Premier Partner Awards

Google’s Premier Partner Awards: We’ve been shortlisted!

We are delighted to announce that we’ve been shortlisted by Google as one of the best AdWords Agencies IN THE WORLD at Growing Businesses Online! To celebrate the hard work of agencies who deliver consistently great digital marketing solutions, Google is hosting its first ever Google Partners’ global awards programme – the Premier Partner Awards. […]

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