Author Archive | Stephen Morgan

Stephen Leaves Search Scientist

Goodbye… I am leaving my position of Online Marketing Assistant for pastures new. Time flies when you’re having fun and it seems like only yesterday that I started at Search Scientist as an enthusiastic intern keen to learn more about the world of AdWords and SEO. After 10 hard weeks assisting Barry and Louise with […]

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Drive Foot Traffic With AdWords – Our Tips

Drive Store Sales With AdWords A customer’s interaction with your business can start online and finish in store. Many consumers research online to read opinions and reviews from existing customers before deciding their next step. Often this research is done from mobile devices when shoppers are on-the-go, before visiting a suitable physical store nearby to purchase offline. […]

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YouTube Info Cards – How To Guide

Introducing Info Cards For YouTube Info Cards are designed to provide an enhanced viewer experience and increase user interaction. They are optimised for both desktop and mobile platforms and with YouTube recently confirming that half of all views now come from mobile devices, more of your audience will be able to interact with your videos. […]

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New Location Extension Ad Format For Mobile

Google Increases Focus on Location-Related Searches During the recent annual AdWords Livestream 2015, Google emphasised the importance of delivering relevant information to the user from the moment they search. Relevancy has become more important to the user than brand loyalty. In the last year, search interest in “near me” has doubled, with 80% coming from […]

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Search Scientist Visits Google Dublin

Search Scientist Training at Google Dublin Last month, April 28th 2015, Ash, Louise and Stephen visited Google’s European headquarters in Dublin for a Google training session. This was a return to familiar surroundings for Louise who is a former Google employee, having previously spent over 3 years in the Dublin office, where she worked as an […]

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Search Scientist’s 5th Birthday

Search Scientist Continues To Grow Earlier this month, May 2015, Search Scientist celebrated 5 successful years in business. Our journey started back in 2010 when our Managing Director, Louise McCartan founded Search Scientist after working for Google as an AdWords Optimisation Specialist, Strategist and AdWords Trainer for more than three years. Since then Search Scientist has gone from […]

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Google Announce New AdWords Products

Mobile Search Overtakes Desktop Search Google’s annual AdWords Livestream took place yesterday, May 5th, 2015. Jerry Dischler, Vice President of Product Management revealed for the first time that mobile search has overtaken desktop search and that “availability is part of relevancy” for mobile searchers. Dischler explained that trends in mobile behaviour have shown that relevance triumphs […]

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Google vs. Amazon

Google’s Market Dominance  For quite some time, Google has been leading search marketing with a considerable global market share. Recent statistics based on the last five years, January 2010 to January 2015, reveal that Google’s market share has remained above 87%. Further statistics highlight Google’s dominance amongst other search engines for the 12 months prior […]

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Unsend An Email With Gmail

Undo Sending Your Email Have you ever sent an email and instantly thought of something you would like to double check but it’s already too late? Spotted a typo just as you hit send? Or forgotten to include an attachment? I have. If you are a Gmail user there is a quick hack that will […]

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