This year, Google My Business has launched a brand new feature, that allows businesses to set their holiday hours in advance. Prior to this new release, you had to change your hours on the specific day you required, then change it back again after the day had passed. This can be set up directly from […]
At the beginning of August 2015 Google rolled out their new look local listings for Google My Business (formally known as Google Places and Google Local), which now only shows 3 listings rather than the previous 7. Local listings can be invaluable to businesses that serve specific locations (i.e. towns/cities) and can be a cheap alternative to […]
Google Is Changing Its Social Network Google is breaking away parts of its social network Google+ into two stand-alone products, ‘Hangouts’ and ‘Photos’. This recent announcement from Google’s VP of Product has fueled rumours that Google+ could soon be retired. Since its launch in September 2011, Google+ has struggled to be as popular as competitor platforms like Facebook and Twitter. Recent […]
Different Google Profile Pages What’s now called ‘Google My Business’ has gone through many changes over the past couple of years, through ‘Google Places’ and ‘Google+ Local’. With these transitions some people have gotten lost along the way and are left scratching their heads on how to get their business to show in the local […]
Optimise AdWords Campaigns for Local Search Many customers shop online and many plan shopping trips online. Often during a shopping trip customers will take out their phone to search for the location of a particular store in pursuit of a specific product, or an in-store exclusive. Search users are more likely to visit a store […]
Bringing Together Google My Business & AdWords Recent research shows that 50% of customers visit a store within one day of searching for local information on their smartphones. If you are a bricks and mortar business that wants visitors, you will want to claim your free Google My Business listing to help mobile search users […]
If you are a small or local business there is a cheap and cost effective way of getting your business to appear on Google’s organic search results called Google My Business (formally known as Google Places and Google Local). A lot of small businesses find it difficult to engage in a SEO campaign against other […]
With Facebook’s Reach Declining, is it time for Google Plus? The new Facebook algorithm is now forcing businesses to pay in order for their posts to have the same organic reach as before. Businesses are becoming frustrated with Facebook and some are even searching for alternatives. Is it time to give Google Plus a closer […]
The Publisher Tag This links your Google+ news feed in with the official listing for your business location on the Search Engine Results Pages: It requires a piece of Google code to be placed in the tag of your website. It looks like this: <link rel=”publisher” href=”http://www.google.com/+YOUR-GOOGLE-ID”/> Then, you’ll need to check that your website […]
Target by Audience Interests I recently wrote a comprehensive article on how to do just that. It’s been published here – www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html The areas covered in the article are: – What is AdWords Display Network Interest Category Targeting? – An example of Targeting Users by their Interest – The Interest Categories available to choose from […]
