A massive CONGRATULATIONS to our founder and MD, Louise McCartan who has been short listed for Digital Industries Person of the Year at this year’s DANI Awards. Opening last Thursday’s Irish News, and frantically turning to page 43, to see Louise’s name created plenty of buzz in the office and now the team are looking […]
Google Shopping campaigns have really stepped up over the past year or so. They’ve gone from being free, to being paid for (managed through AdWords) and currently there’s the move from the old Product Listing Ads format to the newer Google Shopping campaign type. Advertisers are now really seeing the benefits of Google Shopping ads, […]
Here at Search Scientist we have an excellent record at resolving penalties and have put together a step by step guide on how to identify a penalty and how to recover from it. If you have been affected by a penalty and would like some help with having it removed then please get in touch. […]
50% of All AdWords Clicks on Mobile More and more of us are now using our smart phones to search online. Whether we’re searching for directions to a new restaurant, checking scores for the match, or searching in response to a TV ad, Google search traffic on phones is hugely on the up. So much […]
What is AdWords Conversion Tracking? Conversion Tracking is a free tool available within Google AdWords. This tool tracks customers’ behaviour once they click on your ad so that you’ll be able to see whether they ‘convert’ or not. What counts as a conversion is completely up to you, be it submitting a contact form, completing […]
AdWords Engagement Ads Are you advertising on the Google Display Network but keen to push this further? Engagement Ads might be just what you’re looking for. They’re designed and tuned for user engagement. How they work: As a user hovers over the display ad, the ad expands to a larger format or plays a video […]
We’re delighted to announce that we’re recruiting! We’re looking for a talented AdWords Certified Individual to be part of the Search Scientist family. Take a look at the job description here: www.searchscientist.co.uk/about-us/career/adwords-account-manager-job-belfast-2014/ If you have any questions, please feel free to contact louise@searchscientist.co.uk
Here at Search Scientist we use several tools to inform us further on a website’s authority online, and on how that’s made up. For example, since it’s generally most beneficial to acquire links from other websites in a similar industry, the ability to see these websites broken down into over 800 categories is useful. This […]
Product Listing Ads (PLA) V Google Shopping Campaigns Recently we reported on the announcement that all PLA campaigns are to be replaced by Google Shopping Campaigns and gave a step by step run through on how to create a campaign and target your products using the product inventory directly within AdWords. Traditional Product Listing Ad […]
Google Shopping Campaigns Google is in the process of transitioning from the standard Product Listing Ad (PLA) campaign format to a new Google Shopping campaign format. The option to move to the new format is now available worldwide. Google will be automatically converting these campaigns by the end of August 2014. Here at Search Scientist […]
