Communicate With Your Target Audience The Google Display Network allows your ad to appear on a range of news sites, blogs, forums and other niche sites across the internet to reach potential new customers, using a range of different ad formats to grab your customers’ attention, such as: Currently AdWords advertisers can select “Other interests” […]
Archive | AdWords Display Network
Creating a Google Engagement Ad Campaign
AdWords Engagement Ads Are you advertising on the Google Display Network but keen to push this further? Engagement Ads might be just what you’re looking for. They’re designed and tuned for user engagement. How they work: As a user hovers over the display ad, the ad expands to a larger format or plays a video […]
Set up Display Remarketing Campaigns in AdWords
Remarketing is a powerful way to use the Display network and gain more conversions. Sometimes it just takes a little reminder or a discount to turn people into buyers. What does Display Remarketing Do? Similar to our previous post on RLSA campaigns in AdWords, you can run remarketing lists as a target on the display […]
Targeting the AdWords Display Network?
Maybe you are and don’t even realise it. By default, when you create a new Google AdWords campaign, you are opted in to the Google Display Network. The Google Display Network is a billboard or magazine type approach to advertising, placing your ads on sites across the internet as people browse sites related to […]
Google AdWords Topic Targeting
What is Google AdWords Topic Targeting? Topic Targeting is a new, easy way to place your ads on the Google AdWords Display Network. The Display Network is a large group of websites that Google has partnered with where AdWords advertisers can place their ads. AdWords advertisers could previously place their ads on the Google Display […]