This is an exciting opportunity to join a small friendly team of talented digital marketers, led by a former Googler. Search Scientist has been awarded Premier Partner status by Google in recognition for our work. We manage Google AdWords ad campaigns and improve website visibility in search engines for a diverse portfolio of clients. We […]
Accepting an Invite to an AdWords Account
It happens time and time again that clients get lost by the directions in Google’s emails to accept an invitation to a new AdWords account. This should be a very straight forward process, but it can lead to some confusion and some clients somehow end up opening a new AdWords account rather than gaining access […]
Search Scientist becomes a Premier Google Partner
At Search Scientist, we are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. This puts us a step above agencies with the blue partner badge. This distinction is reserved for only Google’s […]
January Sales Google Ads? Try AdWords Customiser Tools
Google AdWords Ad Customisers enable you to create multiple variations of your ad to personalise the ad text to match the users search. These Customiser tools can dynamically adapt your ad text to what someone is searching for, the device they are using, the location they or in and even the date, time of day or day of […]
Google’s Expanded Text Ads – Top Facts
Starting on 31 January 2017, AdWords will no longer support the creation or editing of standard text ads. New text ads generated after that date should use the expanded text ad format. Existing standard text ads will continue to serve after 31 January 2017. So how are the new Expanded Text Format Ads different from the […]
Retailers – Get Mobile Ready for the Holiday Season
We’ve all done it, been on the point of taking a product to the till in the shop and then thought hold on I’ll just check the Amazon reviews on this / check if it’s in an online sale anywhere else /phone my mum. While nobody can change your mum’s opinion on your potential purchases, […]
An Eye Opener into Big Data
Last Tuesday I attended CIM’s latest digital briefing at PWC’s Google Hive. After breakfast and coffee (prepared to perfection by an IPAD!) I sat down, intrigued to discover how businesses across NI are not only using but safeguarding big data. I felt quietly confident that most in the room (which was filled with some of […]
Google Reviews Incorporate Facebook Reviews
Reviews from the Web You may have noticed recently that reviews from the web are now appearing within your Google My Business profile. These are available across the world on mobile and desktop, pulled from up to three review sites including Facebook, bringing customer reviews even more to the forefront of your customer’s journey. Being […]
Business First Network to Discover the Power of AdWords
The Business First Network (BFN) is a leading commercial membership organisation working across the UK and Ireland where like-minded business professionals collaborate to help protect and grow their organisations. Their regular member events aim to provide short, snappy educational sessions that offer practical advice from experts on topical business issues. At BFN’s next event they have […]
Your Guide to AdWords Bidding Strategies
There are many different bidding strategies that can be used to decide your AdWords bids. AdWords bids are a key component of Ad Rank. As a reminder of the basic process, Google determines your Ad Rank by using the following formula: The following bidding strategies can be used to determine your Max cost per […]