This year Search Scientist once again had the privilege of being invited to the annual Google Accelerate Conference in Dublin. It’s an exclusive event for Google’s top Premier Partner agencies throughout EMEA to get together and discuss the future of AdWords. In an ever more visual digital world where we’re glued to our mobiles, snapping pics […]
Small Business Advice from Search Scientist
Small Business Advice Week 2017 Small Business Advice Week (SBAW) is a week long campaign focused on guiding SMEs on maximising their potential. At Search Scientist we’ve helped many businesses to grow, and have recently been shortlisted by Google among the leading digital agencies in EMEA at Growing Businesses Online. We’ve also mentored start ups […]
Google AdWords Vs Bing Ads
Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]
Google’s Premier Partner Awards: We’ve been shortlisted!
We are delighted to announce that we’ve been shortlisted by Google as one of the best AdWords Agencies IN THE WORLD at Growing Businesses Online! To celebrate the hard work of agencies who deliver consistently great digital marketing solutions, Google is hosting its first ever Google Partners’ global awards programme – the Premier Partner Awards. […]
An Introduction to the New AdWords Experience
Back in 2016 at their performance summit, Google announced a new AdWords layout. We’re now starting to see that being rolled out so we thought we’d run through some of the key points about the new layout. Google announced “The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and […]
Search Scientist Turns 7!
Search Scientist is celebrating 7 successful years in business. It all started back in 2010 when our Managing Director, Louise, founded Search Scientist after working for Google as an AdWords Optimisation Specialist, Strategist and AdWords Trainer for more than three years. Since then Search Scientist has gone from strength to strength and we’re proud to […]
Search Scientist at Google Dublin
Last Thursday, the Search Scientist team headed down to Google’s European Headquarters in Dublin. We are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. As part of the programme we have a […]
Search Scientist at Digital DNA 2017
On Tuesday 6th June, Una and Ash from the Search Scientist team attended Digital DNA in St. George’s Market. Digital DNA is Ireland’s leading business and technology event held annually in Belfast. It brings together all industries and sectors to realise the potential of digital technology. The Marketing Studio had some very interesting topics on […]
Google Marketing Next 2017
At Search Scientist, we always try and keep on top of the latest developments within the world of Search Engine Marketing. We were very excited to tune into the Google Marketing Next live stream on May 23rd 2017. I have summarised the main takeaways from the various speeches below: AMP search and display ads Google […]
Guide to the Typical Online Customer Journey
When defining the customer journey, whether online or offline, it is important to realise that there are multiple times when a potential customer comes into contact with a business prior to them making a decision or purchase. Therefore, it is important for the business to reflect this contact points and ensure that every interaction creates a […]