We’ve all done it, been on the point of taking a product to the till in the shop and then thought hold on I’ll just check the Amazon reviews on this / check if it’s in an online sale anywhere else /phone my mum. While nobody can change your mum’s opinion on your potential purchases, […]
Google Increases Focus on Location-Related Searches During the recent annual AdWords Livestream 2015, Google emphasised the importance of delivering relevant information to the user from the moment they search. Relevancy has become more important to the user than brand loyalty. In the last year, search interest in “near me” has doubled, with 80% coming from […]
