Archive | Consumer Psychology

Marketing to Mums

As Mother’s Day is approaching we thought we’d take a look into how mums are marketed to online. All you baby mamas out there – Google has their eye on you – you are the ‘Digital Moms’ – as Google puts it – “The gap between trendy women and caring mothers is bridged effortlessly – these […]

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Images on the Left, Text on the Right

Eye-Tracking & Neuroscience for Marketing Coming from a Consumer Psychology background, I’m always interested in how the mind works, especially when it comes to website usability. I came across a Marketing Profs podcast recently that discussed using eye-tracking and neuroscience for marketing. You can listen to it via the link below, but I’d just like to note […]

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