Bing Ads: Increased Marketshare & Improved Features Search Scientist, in addition to being a Google Ads Partner, is also a Bing Ads Partner. As Bing Ads play catch up, more closely matching Google Ads functionality and quick to mimic feature releases, it’s becoming a more worthwhile platform for advertisers. As of January 2019, Microsoft’s Bing […]
Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]
The long-awaited Microsoft/Yahoo! (or Microhoo!) search merge is almost upon us, and online advertising could find itself on the verge of a change. The integration of Yahoo!’s search facilities with Microsoft’s Bing search engine and AdCentre will give the companies a solid footing in the search arena, delivering the first credible threat to Google’s […]
