Communicate With Your Target Audience The Google Display Network allows your ad to appear on a range of news sites, blogs, forums and other niche sites across the internet to reach potential new customers, using a range of different ad formats to grab your customers’ attention, such as: Currently AdWords advertisers can select “Other interests” […]
Optimise AdWords Campaigns for Local Search Many customers shop online and many plan shopping trips online. Often during a shopping trip customers will take out their phone to search for the location of a particular store in pursuit of a specific product, or an in-store exclusive. Search users are more likely to visit a store […]
Bringing Together Google My Business & AdWords Recent research shows that 50% of customers visit a store within one day of searching for local information on their smartphones. If you are a bricks and mortar business that wants visitors, you will want to claim your free Google My Business listing to help mobile search users […]
If you are a small or local business there is a cheap and cost effective way of getting your business to appear on Google’s organic search results called Google My Business (formally known as Google Places and Google Local). A lot of small businesses find it difficult to engage in a SEO campaign against other […]
This week Google announced that going HTTPS, the “S” standing for secure, will give your website a minor boost in rank. Having HTTPS in your URL, as opposed to HTTP, will indicate to Google that your website uses secure, encrypted connections to transmit pages and exchange data. Your website will then be looked upon more […]
AdWords Engagement Ads Are you advertising on the Google Display Network but keen to push this further? Engagement Ads might be just what you’re looking for. They’re designed and tuned for user engagement. How they work: As a user hovers over the display ad, the ad expands to a larger format or plays a video […]
With Facebook’s Reach Declining, is it time for Google Plus? The new Facebook algorithm is now forcing businesses to pay in order for their posts to have the same organic reach as before. Businesses are becoming frustrated with Facebook and some are even searching for alternatives. Is it time to give Google Plus a closer […]
First they came for Mobile, then Tablet, now Desktop SERPs When Google decided to make changes to the appearance of their mobile ads last year a small number of users began noticing similar changes on their desktop search results also. As the months passed by more and more users started to experience these changes. There […]
The Publisher Tag This links your Google+ news feed in with the official listing for your business location on the Search Engine Results Pages: It requires a piece of Google code to be placed in the tag of your website. It looks like this: <link rel=”publisher” href=”http://www.google.com/+YOUR-GOOGLE-ID”/> Then, you’ll need to check that your website […]
Remarketing is a powerful way to use the Display network and gain more conversions. Sometimes it just takes a little reminder or a discount to turn people into buyers. What does Display Remarketing Do? Similar to our previous post on RLSA campaigns in AdWords, you can run remarketing lists as a target on the display […]
