Drive Store Sales With AdWords A customer’s interaction with your business can start online and finish in store. Many consumers research online to read opinions and reviews from existing customers before deciding their next step. Often this research is done from mobile devices when shoppers are on-the-go, before visiting a suitable physical store nearby to purchase offline. […]
Introducing Info Cards For YouTube Info Cards are designed to provide an enhanced viewer experience and increase user interaction. They are optimised for both desktop and mobile platforms and with YouTube recently confirming that half of all views now come from mobile devices, more of your audience will be able to interact with your videos. […]
Google Confirm Buy Button Google have confirmed a Buy Button to help search users purchase products that appear in Google Shopping ads. The button will initially be rolled out in the US and available in mobile ads on android devices. Once the user clicks on the button they will be brought to a Google web […]
Google Increases Focus on Location-Related Searches During the recent annual AdWords Livestream 2015, Google emphasised the importance of delivering relevant information to the user from the moment they search. Relevancy has become more important to the user than brand loyalty. In the last year, search interest in “near me” has doubled, with 80% coming from […]
Search Scientist Training at Google Dublin Last month, April 28th 2015, Ash, Louise and Stephen visited Google’s European headquarters in Dublin for a Google training session. This was a return to familiar surroundings for Louise who is a former Google employee, having previously spent over 3 years in the Dublin office, where she worked as an […]
Search Scientist Continues To Grow Earlier this month, May 2015, Search Scientist celebrated 5 successful years in business. Our journey started back in 2010 when our Managing Director, Louise McCartan founded Search Scientist after working for Google as an AdWords Optimisation Specialist, Strategist and AdWords Trainer for more than three years. Since then Search Scientist has gone from […]
Mobile Search Overtakes Desktop Search Google’s annual AdWords Livestream took place yesterday, May 5th, 2015. Jerry Dischler, Vice President of Product Management revealed for the first time that mobile search has overtaken desktop search and that “availability is part of relevancy” for mobile searchers. Dischler explained that trends in mobile behaviour have shown that relevance triumphs […]
Google’s Market Dominance For quite some time, Google has been leading search marketing with a considerable global market share. Recent statistics based on the last five years, January 2010 to January 2015, reveal that Google’s market share has remained above 87%. Further statistics highlight Google’s dominance amongst other search engines for the 12 months prior […]
Undo Sending Your Email Have you ever sent an email and instantly thought of something you would like to double check but it’s already too late? Spotted a typo just as you hit send? Or forgotten to include an attachment? I have. If you are a Gmail user there is a quick hack that will […]
Annual AdWords Livestream Google will be announcing a number of upcoming product launches on May 5, 2015. The theme of the announcement will coincide with the recent algorithm update and focus on the importance of mobile devices in the customer’s journey through search. Jerry Dischler, Vice President of Product Management, will announce new innovations designed […]
