Annual AdWords Livestream Google will be announcing a number of upcoming product launches on May 5, 2015. The theme of the announcement will coincide with the recent algorithm update and focus on the importance of mobile devices in the customer’s journey through search. Jerry Dischler, Vice President of Product Management, will announce new innovations designed […]
Google Announce Mobile Friendly Algorithm Update Google is releasing a mobile-friendly algorithm update on April 21st. From this date onward Google will be using mobile-friendliness as a ranking factor in smartphone search results. Many industry experts have predicted this update will impact more websites than previous Panda and Penguin algorithm updates. The mobile-friendly algorithm update will only […]
Gmail Sponsored Promotions (GSP) Explained Users of Google’s email service Gmail may have noticed adverts when checking their emails using a web browser, these adverts normally appear under the Promotions tab and are known as Gmail Sponsored Promotions (GSP). Currently GSP is not available within Gmail business apps. Gmail Sponsored Promotions is an ad format […]
Google Is Changing Its Social Network Google is breaking away parts of its social network Google+ into two stand-alone products, ‘Hangouts’ and ‘Photos’. This recent announcement from Google’s VP of Product has fueled rumours that Google+ could soon be retired. Since its launch in September 2011, Google+ has struggled to be as popular as competitor platforms like Facebook and Twitter. Recent […]
Google Reveal Call-Only Ads – New Feature! AdWords Call-Only Ads are a new feature to AdWords, useful to advertisers interested in making their phone ring. These ads are specifically designed for mobile devices that can make phone calls. The only call-to-action in the ad is to call the business directly, this means that each click […]
Google Display Network Targeting The Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites. It is ideal for raising brand awareness and matching interested people with something they wouldn’t necessarily search for. It’s a growing area in online marketing and one that can create awareness to […]
Different Google Profile Pages What’s now called ‘Google My Business’ has gone through many changes over the past couple of years, through ‘Google Places’ and ‘Google+ Local’. With these transitions some people have gotten lost along the way and are left scratching their heads on how to get their business to show in the local […]
On-site Search Engine Optimisation (SEO) is a process of ensuring that customers enjoy using your website while optimising content for search engines to easily crawl and index each page. One of the most fundamental aspects of this on-site SEO is using meta tags to accurately describe the unique content on each page of the website. […]
What is a Google Trusted Store? Google Trusted Stores is a certification program for businesses that are using Google Shopping to retail online. This certification provides reassurance to customers that your website offers great customer service, on-time delivery, free purchase protection and a consistent shopping experience. Ideal for gaining your customers’ confidence. Google Trusted stores […]
£150 In Free Clicks For New Clients The way that it works is that if you have a new AdWords account (less than 14 days old) as an Official Google Partner, Search Scientist can give you an AdWords voucher to match your first month’s spend of up to £150. How Can Google Ads Help My […]
