AdWords Engagement Ads Are you advertising on the Google Display Network but keen to push this further? Engagement Ads might be just what you’re looking for. They’re designed and tuned for user engagement. How they work: As a user hovers over the display ad, the ad expands to a larger format or plays a video […]
Product Listing Ads (PLA) V Google Shopping Campaigns Recently we reported on the announcement that all PLA campaigns are to be replaced by Google Shopping Campaigns and gave a step by step run through on how to create a campaign and target your products using the product inventory directly within AdWords. Traditional Product Listing Ad […]
Google Shopping Campaigns Google is in the process of transitioning from the standard Product Listing Ad (PLA) campaign format to a new Google Shopping campaign format. The option to move to the new format is now available worldwide. Google will be automatically converting these campaigns by the end of August 2014. Here at Search Scientist […]
Search Scientist at the Smart Business Show On Thursday 29th May the Search Scientist team attended Northern Ireland’s first Smart Business Show at the Odyssey Arena in Belfast. An innovative event designed at providing a platform for local businesses to network and discover smarter, more efficient ways to do business, it was encouraging to see […]
Will One Popular Facebook Post effect the Reach of Future Posts? Firstly everyone here at Search Scientist would like to say a huge thank you to everyone who took part in our Facebook experiment last week and for those who missed it, let’s recap. Many of you may be familiar with Facebook’s Edgerank algorithm update […]
Happy Birthday to Us… Happy Birthday to Us… On Friday 25th April, Search Scientist proudly celebrated 4 years in business. We all know a birthday isn’t a proper birthday without beer and cake so a special thanks to Kathryn for our lovely Search Scientist cake and to Louise for supplying the beers! After a busy online […]
With Facebook’s Reach Declining, is it time for Google Plus? The new Facebook algorithm is now forcing businesses to pay in order for their posts to have the same organic reach as before. Businesses are becoming frustrated with Facebook and some are even searching for alternatives. Is it time to give Google Plus a closer […]
