Remarketing is a powerful way to use the Display network and gain more conversions. Sometimes it just takes a little reminder or a discount to turn people into buyers. What does Display Remarketing Do? Similar to our previous post on RLSA campaigns in AdWords, you can run remarketing lists as a target on the display […]
What does RLSA mean? Remarketing Lists for Search Ads Remarketing is a method of advertising only to the people who have visited your site before, regardless of source. By adding a script on your website and setting up lists, you can target users who have visited certain pages, but didn’t convert. It’s important to target […]
Delighted to announce that Search Scientist is hiring! See job description here: www.searchscientist.co.uk/about-us/career/online-marketing-consultant-job-opening-belfast/ Contact louise@searchscientist.co.uk to enquire or apply. Thanks, and best of luck! Louise
First of all, a big thank you to all the local businesses who attended the Google AdWords Pay Per Click Workshops delivered in Templepatrick, Armagh and Omagh this week. I had lots of fun delivering them and chatting with so many of you. It’s great to see so many businesses sprouting up and getting into […]
New AdWords Feature: Top Movers Report Just a quick post this time as it’s all go in Search Scientist HQ! We’ve a new employee starting next week, so stay tuned to meet him. For now, I just wanted to share this great new AdWords feature with you. It’s a breakthrough feature and I see great […]
Last month, I (Louise from Search Scientist) had the privilege of delivering 3 Advanced Pay Per Click workshops across Northern Ireland on behalf of Invest NI. These were in based in Cookstown, Craigavon and Ballymena. Thanks very much to everyone who attended. You made it all the more enjoyable for me. If you missed these workshops, not […]
Firstly, thanks to all the great local businesses who attended the Advanced Pay Per Click Workshops delivered in Ballymena, Cookstown and Craigavon this March. I had a blast doing them and really enjoyed speaking with many of you there. I love hearing about upcoming, interesting businesses in Northern Ireland. So, without further ado, here’s the […]
Love this! The brilliant Zespoke.com have designed us our very own Search Scientist coffee table. We’ve plans to move to a new office soon, in which this should really look the part. Can’t wait to get our hands on this. About Zespoke.com Zespoke are a furniture manufacturer based in Northern Ireland. They create funky […]
As a Google AdWords Certified Partner, former Google employee (AdWords Strategist, Trainer & Optimisation Specialist) as well as being Search Scientist’s primary AdWords Consultant, I have compiled a list of the most important, need to know AdWords tips below. Follow these steps to improve your AdWords advertising return on investment and cut wastage. If you […]
AdWords Campaign Checklist A brief post today, but hopefully a useful one. Here’s a list of things to have in mind before you ever set a new AdWords campaign live. It runs over the campaign settings, aspects related to the keywords and ads that are often overlooked, and tracking. • Network (Display / Search) • […]
