Author Archive | Louise McCartan

Green Star Ratings on Google

Green Stars to Replace the Gold? Browsing the internet yesterday (22nd February 2015), I noticed that Google’s star ratings were showing in green (as below) rather than the typical golden orange. I tried various searches on a few other devices, signed in with different Google accounts, but it was only on one that they were […]

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AdWords Account Manager Job Opening!

We’re delighted to announce that we’re recruiting! We’re looking for a talented AdWords Certified Individual to be part of the Search Scientist family. Take a look at the job description here: If you have any questions, please feel free to contact

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Google Publisher Tag- Asos Example

All you need to know about Google Publisher & Author Tags

The Publisher Tag This links your Google+ news feed in with the official listing for your business location on the Search Engine Results Pages: It requires a piece of Google code to be placed in the tag of your website. It looks like this: <link rel=”publisher” href=””/> Then, you’ll need to check that your website […]

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How to set up an RLSA campaign

How to set up RLSA Campaigns in AdWords

What does RLSA mean? Remarketing Lists for Search Ads Remarketing is a method of advertising only to the people who have visited your site before, regardless of source. By adding a script on your website and setting up lists, you can target users who have visited certain pages, but didn’t convert. It’s important to target […]

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AdWords Presentation – Invest NI Dec 2013

First of all, a big thank you to all the local businesses who attended the Google AdWords Pay Per Click Workshops delivered in Templepatrick, Armagh and Omagh this week. I had lots of fun delivering them and chatting with so many of you. It’s great to see so many businesses sprouting up and getting into […]

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Top Mover AdWords Report

Top Movers AdWords Report

New AdWords Feature: Top Movers Report Just a quick post this time as it’s all go in Search Scientist HQ! We’ve a new employee starting next week, so stay tuned to meet him. For now, I just wanted to share this great new AdWords feature with you. It’s a breakthrough feature and I see great […]

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Advanced PPC Training Feedback

Last month, I (Louise from Search Scientist) had the privilege of delivering 3 Advanced Pay Per Click workshops across Northern Ireland on behalf of Invest NI. These were in based in Cookstown, Craigavon and Ballymena. Thanks very much to everyone who attended. You made it all the more enjoyable for me. If you missed these workshops, not […]

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