Love this! The brilliant Zespoke.com have designed us our very own Search Scientist coffee table. We’ve plans to move to a new office soon, in which this should really look the part. Can’t wait to get our hands on this. About Zespoke.com Zespoke are a furniture manufacturer based in Northern Ireland. They create funky […]
As a Google AdWords Certified Partner, former Google employee (AdWords Strategist, Trainer & Optimisation Specialist) as well as being Search Scientist’s primary AdWords Consultant, I have compiled a list of the most important, need to know AdWords tips below. Follow these steps to improve your AdWords advertising return on investment and cut wastage. If you […]
AdWords Campaign Checklist A brief post today, but hopefully a useful one. Here’s a list of things to have in mind before you ever set a new AdWords campaign live. It runs over the campaign settings, aspects related to the keywords and ads that are often overlooked, and tracking. • Network (Display / Search) • […]
For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. In this article I’ll focus on the latter part of this, […]
Search Scientist on Tour I’m pleased to announce that Search Scientist has been selected by Invest NI to deliver three Google AdWords PPC training workshops across Northern Ireland in March 2013. This is how Invest NI have described these workshops: “Google Adwords is an important strand of any online marketing strategy. It allows your business […]
Search Scientist wishes all of our clients and followers a very content and peaceful Christmas break and all the very best in the new year. Many, many thanks for your support and business throughout 2012. It’s been a pleasure. Here’s to 2013!
Eye-Tracking & Neuroscience for Marketing Coming from a Consumer Psychology background, I’m always interested in how the mind works, especially when it comes to website usability. I came across a Marketing Profs podcast recently that discussed using eye-tracking and neuroscience for marketing. You can listen to it via the link below, but I’d just like to note […]
Background on Google Shopping Listings UK e-commerce businesses have been listing their products in Google’s Shopping results (via the Google Merchant Centre) without charge. For many businesses this has brought in considerable sales. As you may be aware by now, Google announced the transition to paying for Google Shopping listings on the 31st May 2012. […]
Target by Audience Interests I recently wrote a comprehensive article on how to do just that. It’s been published here – www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html The areas covered in the article are: – What is AdWords Display Network Interest Category Targeting? – An example of Targeting Users by their Interest – The Interest Categories available to choose from […]
New AdWords Sitelinks Article Published I’ve just had an article published covering basically all you need to know about AdWords Sitelink Extensions. The areas covered in the article include: – What are AdWords Sitelinks? – What are Enhanced Sitelinks? – Benefits of AdWords Sitelinks? – How to get AdWords Sitelinks? – When Sitelinks may not […]
