New AdWords Feature: Top Movers Report
Just a quick post this time as it’s all go in Search Scientist HQ! We’ve a new employee starting next week, so stay tuned to meet him. For now, I just wanted to share this great new AdWords feature with you. It’s a breakthrough feature and I see great potential for this to provide more detailed and useful reports as it develops.
Where to find it?
It’s called the Top Movers report and can be found under the Dimensions tab.
Dimensions > View: Top Movers
What it does?
The Top Movers report shows you which campaigns and ad groups have experienced the largest changes in clicks and cost.
It highlights changes made in the account that may have contributed to these changes (e.g. your costs may have reduced due to certain negative keywords being added and keywords paused). It helps to point out easily overlooked changes. Really handy.
What it looks like:
Want to find out more?
You can find out more about this new report here –
Hope you find this useful. Comments welcome below.