Well Done Louise! Last Friday, three of the Search Scientist team donned their best suits and frocks and made their way to the fourth annual DANI Awards to support our founder and MD, Louise McCartan in the Digital Industries Person of the Year category. This also gave us a chance to let our hair down and […]
Provide More Information To Your Customers The more information you can display in your search ads, the stronger your message and the likelihood of potential customers clicking through to your site. Google have recently announced Callout Ad Extensions, allowing search advertisers to show additional text about their product or services. This is a great opportunity […]
Bringing Together Google My Business & AdWords Recent research shows that 50% of customers visit a store within one day of searching for local information on their smartphones. If you are a bricks and mortar business that wants visitors, you will want to claim your free Google My Business listing to help mobile search users […]
It’s Back to School Time It can be tough staying ahead in online marketing, at Search Scientist we are always learning and we love passing our knowledge onto our clients. Thankfully there are lots of upcoming online marketing events happening across Northern Ireland. So, as the kids get ready to go back to school, get […]
Introducing Website Call Conversion Tracking Google have finally launched website call conversion tracking. Yay! For businesses that primarily rely on phone calls for leads or sales, this is a major breakthrough. Where previously AdWords advertisers would have to use third party software to track phone call sources, or rely on their staff to ask the […]
This week Google announced that going HTTPS, the “S” standing for secure, will give your website a minor boost in rank. Having HTTPS in your URL, as opposed to HTTP, will indicate to Google that your website uses secure, encrypted connections to transmit pages and exchange data. Your website will then be looked upon more […]
A massive CONGRATULATIONS to our founder and MD, Louise McCartan who has been short listed for Digital Industries Person of the Year at this year’s DANI Awards. Opening last Thursday’s Irish News, and frantically turning to page 43, to see Louise’s name created plenty of buzz in the office and now the team are looking […]
Google Shopping campaigns have really stepped up over the past year or so. They’ve gone from being free, to being paid for (managed through AdWords) and currently there’s the move from the old Product Listing Ads format to the newer Google Shopping campaign type. Advertisers are now really seeing the benefits of Google Shopping ads, […]
50% of All AdWords Clicks on Mobile More and more of us are now using our smart phones to search online. Whether we’re searching for directions to a new restaurant, checking scores for the match, or searching in response to a TV ad, Google search traffic on phones is hugely on the up. So much […]
What is AdWords Conversion Tracking? Conversion Tracking is a free tool available within Google AdWords. This tool tracks customers’ behaviour once they click on your ad so that you’ll be able to see whether they ‘convert’ or not. What counts as a conversion is completely up to you, be it submitting a contact form, completing […]
