Remarketing campaigns are increasing in popularity within digital marketing and Google Analytics and AdWords now offer a vast amount of capabilities on how to segment users that have been on your website. Remarketing Overview Remarketing uses a simple, unobtrusive code snippet (also known as a pixel) on your website to anonymously AdWords now offer a vast […]
With Google Shopping, all products listings operate based on data provided from a separate Merchant Centre account. The Google Merchant Centre holds your organisation’s product feed, which contains the data of all products you would like to advertise on Google Shopping. I have listed out the following steps you need to take in order to […]
This year, Google My Business has launched a brand new feature, that allows businesses to set their holiday hours in advance. Prior to this new release, you had to change your hours on the specific day you required, then change it back again after the day had passed. This can be set up directly from […]
Google Analytics passed its 10th birthday in October 2015 and is now used by more than 10 million websites worldwide. Here’s 10 small tips that will help you get the most of the reports and data available within Google Analytics- a tip for each year that Google Analytics has existed! 1. Segment data by source to assess what […]
AdWords is Constantly Evolving: Google AdWords is constantly evolving, with several noteworthy feature updates each month. Indeed, here’s an outline of the key new features recently added to AdWords. Long gone are the days where AdWords advertising is limited to text ads on search results pages. More and more change has come recently, so I thought […]
Recently Search Scientist’s Ash was invited to the ‘Website & Online Marketing’ Seminar with Donal Doherty, to talk via Skype about using Google Analytics to measure user behaviour and conversions. The event was organised by Engage Live, an organisation which provides training to photographers across the world. This event was watched by over 5,000 photographers across the […]
In today’s world of E-Commerce, you have a wealth of data available to you about your customers and website users. Through Google AdWords and Google Analytics, there is very little that you cannot track once a user lands on your website. If you want even further details into the actions, you can use third party applications […]
As every e-Commerce website owner knows, getting visitors to your website is only half the battle- the real key is converting those users into customers. This blog post will focus on six small tweaks that you can make to your website that will enhance its ability to convert traffic into valuable sales. 1. Provide a […]
