What is Google AdWords Topic Targeting? Topic Targeting is a new, easy way to place your ads on the Google AdWords Display Network. The Display Network is a large group of websites that Google has partnered with where AdWords advertisers can place their ads. AdWords advertisers could previously place their ads on the Google Display […]
Archive | Google AdWords
Free AdWords Vouchers to Everyone!
Did you know that anyone opening a new AdWords account can get a free £30 voucher? If not, you’re in for a wee treat. Just click through on the image below and fill out a very brief form to get your £30 AdWords voucher. By the way, if you’d like help with setting up a […]
Business & Marketing Events in N.Ireland
To make your life easier, we’ve created a list of Business and Marketing Events taking place primarily in Northern Ireland, but also in Dublin. Keep checking back as this will be updated from time to time. If you know of an event that you think should be placed here please let us know and […]
Another Satisfied AdWords PPC Client
More Search Scientist client feedback has now been added to the Search Scientist Testimonials page and also to the Client Portfolio page. Read online.
Google gets NI Businesses Online
Just home through the door and feeling compelled to blog about the Google conference I attended this evening in Belfast’s Waterfront Hall. Perhaps a sign of the times we live in. Apparently there’s more people blogging for a living in the USA than there are lawyers! A few other messages received from this conference: 1. Smartphone sales […]
£75 AdWords Vouchers for Clients
Yes, that’s right – the first £75 of your AdWords Clicks are free with Search Scientist! As a Google AdWords Certified Partner, Search Scientist is giving away vouchers each worth £75 of clicks on Google AdWords. These vouchers are available to all new clients wishing to open a new AdWords account.So, if you’re interested in giving […]
Effect of Google Instant on SEO & AdWords?
If you type “Google” in to Google, the internet will break; or so the old legend goes. With today’s launch of Google Instant, however, I found myself doing exactly just that. Or typing “Google Instant” into Google Instant to be more precise. Google Instant is a new search enhancement that shows results as you type. […]
New Google Image Search Ads
Quickly following Google’s announcement last week of the Image Search Results page redesign, Google’s UX team have also va va voomed the ads that appear on these pages. There have been talks within Google for a long time about monetising the Image Search results pages. They first planted standard text ads directly above the image […]
Track Mobile Ad Traffic through AdWords
Google AdWords is introducing a new feature which allows clients to track the number of clicks coming from mobile phone ads. Mobile ValueTrack, named after AdWords’ existing ValueTrack scheme, allows you to add a tag to your website URL which monitors the number of mobile customers clicking through to your website, and redirects mobile visitors […]
Prepare for Microsoft & Yahoo! Merge
The long-awaited Microsoft/Yahoo! (or Microhoo!) search merge is almost upon us, and online advertising could find itself on the verge of a change. The integration of Yahoo!’s search facilities with Microsoft’s Bing search engine and AdCentre will give the companies a solid footing in the search arena, delivering the first credible threat to Google’s […]