To make your life easier, we’ve created a list of Business and Marketing Events taking place primarily in Northern Ireland, but also in Dublin. Keep checking back as this will be updated from time to time. If you know of an event that you think should be placed here please let us know and […]
Archive | microsoft adcentre
Track Mobile Ad Traffic through AdWords
By Louise McCartan on July 24, 2010 in Google, Google AdWords, microsoft adcentre, Mobile Ads, Tracking
Google AdWords is introducing a new feature which allows clients to track the number of clicks coming from mobile phone ads. Mobile ValueTrack, named after AdWords’ existing ValueTrack scheme, allows you to add a tag to your website URL which monitors the number of mobile customers clicking through to your website, and redirects mobile visitors […]
Prepare for Microsoft & Yahoo! Merge
By Louise McCartan on July 19, 2010 in Bing, Google, Google AdWords, Microsoft, microsoft adcentre, Yahoo!
The long-awaited Microsoft/Yahoo! (or Microhoo!) search merge is almost upon us, and online advertising could find itself on the verge of a change. The integration of Yahoo!’s search facilities with Microsoft’s Bing search engine and AdCentre will give the companies a solid footing in the search arena, delivering the first credible threat to Google’s […]