Archive | Microsoft


Bing Ads Rebrands as Microsoft Advertising

Quickly following the news of Microsoft passing a market cap valuation of $1 trillion, and in line with the current marketing campaign for Microsoft AI, Bing Ads has now been rebranded as Microsoft Advertising. This rebrand emphasises a focus on both AI and personalisation. “In the next year, we’re introducing more advertising products with built-in AI, more […]

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Prepare for Microsoft & Yahoo! Merge

  The long-awaited Microsoft/Yahoo! (or Microhoo!) search merge is almost upon us, and online advertising could find itself on the verge of a change. The integration of Yahoo!’s search facilities with Microsoft’s Bing search engine and AdCentre will give the companies a solid footing in the search arena, delivering the first credible threat to Google’s […]

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