Target by Audience Interests
I recently wrote a comprehensive article on how to do just that. It’s been published here –
www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html
The areas covered in the article are:
– What is AdWords Display Network Interest Category Targeting?
– An example of Targeting Users by their Interest
– The Interest Categories available to choose from
– How does Google Categorise People by Interest?
– How has Google Categorised your Interests?
– How to Create an Interest Category Campaign
– When should you use an Interest Category Campaign?
– Tips for using an Interest Category Campaign
– Plus some general AdWords Management Tips
I hope you find the article interesting and helpful. Feel free to leave your comments below.
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