Google Display Network Targeting The Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites. It is ideal for raising brand awareness and matching interested people with something they wouldn’t necessarily search for. It’s a growing area in online marketing and one that can create awareness to […]
Target by Audience Interests I recently wrote a comprehensive article on how to do just that. It’s been published here – www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html The areas covered in the article are: – What is AdWords Display Network Interest Category Targeting? – An example of Targeting Users by their Interest – The Interest Categories available to choose from […]
