Targeting the AdWords Display Network?

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Maybe you are and don’t even realise it. By default, when you create a new Google AdWords campaign, you are opted in to the Google Display Network.

The Google Display Network is a billboard or magazine type approach to advertising, placing your ads on sites across the internet as people browse sites related to your campaign. Most people, however, when setting up an AdWords campaign do so to have their ads appear on Google when a user searches for their keywords. If you just want your ads to appear to people searching on your keywords, then you want to check your campaign settings. See below.

How to opt out of the Google Display Network

  1. Log in to your AdWords account at
  2. From the left hand navigation, click on the campaign you wish to edit.
  3. Once you’re in that campaign, click the Settings tab.
  4. Click the Change Campaign Settings link, and scroll down to ‘Networks and devices’.
  5. Click Edit next to ‘Networks’ and you’ll see the options shown below.
  6. Untick the Display Network box, so that only the Google search boxes are selected.
  7. Save

Google AdWords Display Network Campaign Settings

Generally speaking, I’d recommend that you start off advertising only on the Google search network (Google search and search partners). If you’d like to advertise on the Google Display Network then do so in a separate campaign with a separate strategy and goal set. Having a separate campaign will give you more control and transparency into which sites your ads appear on, how much you spend on display advertising and so on.

If you’d like to learn more about advertising on the Google Display Network and what options are available to do so, please let me know in the comments section below. If there’s enough interest, I’ll work on an article on this topic. For now you can read an article I’ve already published on one of the latest ways to target types of websites within the Google Display Network, Topic Targeting.

I hope you found this article useful. Questions and comments welcome.

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