Back in 2016 at their performance summit, Google announced a new AdWords layout. We’re now starting to see that being rolled out so we thought we’d run through some of the key points about the new layout. Google announced “The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and […]
Last Thursday, the Search Scientist team headed down to Google’s European Headquarters in Dublin. We are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. As part of the programme we have a […]
It happens time and time again that clients get lost by the directions in Google’s emails to accept an invitation to a new AdWords account. This should be a very straight forward process, but it can lead to some confusion and some clients somehow end up opening a new AdWords account rather than gaining access […]
Recently, much of the focus within Google Analytics and AdWords has centred on attribution modelling. Attribution modelling is the rule, or set of rules, that determines how much credit for a sale or conversion is assigned to a particular medium or touch points. The main models used by AdWords are highlighted below. I will go […]
At Search Scientist, we always try and keep on top of the latest innovations within the world of Search Engine Marketing. This is why we were excited to tune into the latest Google Innovations Keynote on May 24th 2016. Below I will summarise the main takeaways from the various speeches that will impact upon AdWords reporting […]
AdWords is Constantly Evolving: Google AdWords is constantly evolving, with several noteworthy feature updates each month. Indeed, here’s an outline of the key new features recently added to AdWords. Long gone are the days where AdWords advertising is limited to text ads on search results pages. More and more change has come recently, so I thought […]
Drive Store Sales With AdWords A customer’s interaction with your business can start online and finish in store. Many consumers research online to read opinions and reviews from existing customers before deciding their next step. Often this research is done from mobile devices when shoppers are on-the-go, before visiting a suitable physical store nearby to purchase offline. […]
Annual AdWords Livestream Google will be announcing a number of upcoming product launches on May 5, 2015. The theme of the announcement will coincide with the recent algorithm update and focus on the importance of mobile devices in the customer’s journey through search. Jerry Dischler, Vice President of Product Management, will announce new innovations designed […]
Google Announce Mobile Friendly Algorithm Update Google is releasing a mobile-friendly algorithm update on April 21st. From this date onward Google will be using mobile-friendliness as a ranking factor in smartphone search results. Many industry experts have predicted this update will impact more websites than previous Panda and Penguin algorithm updates. The mobile-friendly algorithm update will only […]
Gmail Sponsored Promotions (GSP) Explained Users of Google’s email service Gmail may have noticed adverts when checking their emails using a web browser, these adverts normally appear under the Promotions tab and are known as Gmail Sponsored Promotions (GSP). Currently GSP is not available within Gmail business apps. Gmail Sponsored Promotions is an ad format […]
