Back in 2016 at their performance summit, Google announced a new AdWords layout. We’re now starting to see that being rolled out so we thought we’d run through some of the key points about the new layout. Google announced “The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and […]
At Search Scientist, we always try and keep on top of the latest developments within the world of Search Engine Marketing. We were very excited to tune into the Google Marketing Next live stream on May 23rd 2017. I have summarised the main takeaways from the various speeches below: AMP search and display ads Google […]
Basically, if you have a phone number within your AdWords ad text, it will now become clickable from mobile phones. That is, if a mobile phone user clicks on the phone number within your ad, they’ll call you directly. Previously, they would have just been brought through to your site. You can read the full […]
Maybe you are and don’t even realise it. By default, when you create a new Google AdWords campaign, you are opted in to the Google Display Network. The Google Display Network is a billboard or magazine type approach to advertising, placing your ads on sites across the internet as people browse sites related to […]
What is Google AdWords Topic Targeting? Topic Targeting is a new, easy way to place your ads on the Google AdWords Display Network. The Display Network is a large group of websites that Google has partnered with where AdWords advertisers can place their ads. AdWords advertisers could previously place their ads on the Google Display […]
If you type “Google” in to Google, the internet will break; or so the old legend goes. With today’s launch of Google Instant, however, I found myself doing exactly just that. Or typing “Google Instant” into Google Instant to be more precise. Google Instant is a new search enhancement that shows results as you type. […]
Quickly following Google’s announcement last week of the Image Search Results page redesign, Google’s UX team have also va va voomed the ads that appear on these pages. There have been talks within Google for a long time about monetising the Image Search results pages. They first planted standard text ads directly above the image […]
