With Google Shopping, all products listings operate based on data provided from a separate Merchant Centre account. The Google Merchant Centre holds your organisation’s product feed, which contains the data of all products you would like to advertise on Google Shopping. I have listed out the following steps you need to take in order to […]
Google recently announced Merchant Promotions are to become available in the UK, this means that AdWords advertisers can now include promotions alongside Product Listing Ads on Google Shopping search results. What is the advantage of using Promotions for PLA campaigns? There are three solid advantages with using promotions in your PLA campaigns. 1. Acquire – […]
Google Shopping campaigns have really stepped up over the past year or so. They’ve gone from being free, to being paid for (managed through AdWords) and currently there’s the move from the old Product Listing Ads format to the newer Google Shopping campaign type. Advertisers are now really seeing the benefits of Google Shopping ads, […]
Product Listing Ads (PLA) V Google Shopping Campaigns Recently we reported on the announcement that all PLA campaigns are to be replaced by Google Shopping Campaigns and gave a step by step run through on how to create a campaign and target your products using the product inventory directly within AdWords. Traditional Product Listing Ad […]
Google Shopping Campaigns Google is in the process of transitioning from the standard Product Listing Ad (PLA) campaign format to a new Google Shopping campaign format. The option to move to the new format is now available worldwide. Google will be automatically converting these campaigns by the end of August 2014. Here at Search Scientist […]
Background on Google Shopping Listings UK e-commerce businesses have been listing their products in Google’s Shopping results (via the Google Merchant Centre) without charge. For many businesses this has brought in considerable sales. As you may be aware by now, Google announced the transition to paying for Google Shopping listings on the 31st May 2012. […]
