Author Archive | Matt Shanks

Mobile Click to Call Ad

Call Tracking for AdWords

This is a question that we get asked regularly by our clients. Tracking phone calls, then measuring them is obviously really important to maximise ROI from advertising. Setting up Call Extensions To get started on call tracking within AdWords, you’ll need to set up a call extension, which can be at either campaign or ad […]

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AdWords PPC Workshops – Invest NI – Dec 2013

Search Scientist is back on the road in December! We’re delivering three workshops for Invest NI in Templepatrick, Armagh and Omagh. We’ll cover: How to pay less per click AdWords account structure Default settings to be aware of How to prevent wasting money AdWords tracking Reviewing AdWords data With this training, attendees should have a […]

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Flowchart showing the steps required in setting up a Product Listing Ad Campaign

How to Set Up Google Product Listing Ads (PLAs)

Introduction to PLA’s The New Merchant Centre Requires more Product Attributes When the Google Merchant Centre, a.k.a Google Base moved from a free platform to being paid, AdWords integration started to happen. The Merchant Centre started to receive updates around the same time, with many more fields being requested: product id description google product category […]

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Matt Shanks - First Day at Search Scientist

Welcome Our New Employee, Matt

Introducing: Matt Shanks, Online Marketing Consultant Hello there! I’ve just joined Louise as the first Search Scientist employee. Exciting times! About Me I started my own online business selling surf and skate clothing in 2007, which led to working with Target Dry as their E-Commerce Manager. I optimised two Shopify stores and an Amazon Merchant […]

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