This is a question that we get asked regularly by our clients. Tracking phone calls, then measuring them is obviously really important to maximise ROI from advertising. Setting up Call Extensions To get started on call tracking within AdWords, you’ll need to set up a call extension, which can be at either campaign or ad […]
Search Scientist is back on the road in December! We’re delivering three workshops for Invest NI in Templepatrick, Armagh and Omagh. We’ll cover: How to pay less per click AdWords account structure Default settings to be aware of How to prevent wasting money AdWords tracking Reviewing AdWords data With this training, attendees should have a […]
Paying for Facebook Likes You might have come across somebody online offering to massively boost your Facebook business page likes. It generally means bad news. Lets face it, you haven’t earned these likes. Consider an increase in likes over a short space of time from Facebook’s point of view. They already view your content (the […]
When it comes to digital marketing, your Content Management System (CMS) can either make things easy or difficult. Just think of your CMS as the admin side of things, while the website is the pretty storefront… A bespoke CMS is one that is built for you, generally by the website designer. It has a few […]
If you’re looking to increase the effectiveness of your PPC Campaigns for search, you should strongly consider getting AdWords Seller Rating Extensions set up for your business. How do I get Seller Rating Extensions on my AdWords Ads? After a sale, you could send an email to every customer asking them to fill in a […]
Introduction to PLA’s The New Merchant Centre Requires more Product Attributes When the Google Merchant Centre, a.k.a Google Base moved from a free platform to being paid, AdWords integration started to happen. The Merchant Centre started to receive updates around the same time, with many more fields being requested: product id description google product category […]
Introducing: Matt Shanks, Online Marketing Consultant Hello there! I’ve just joined Louise as the first Search Scientist employee. Exciting times! About Me I started my own online business selling surf and skate clothing in 2007, which led to working with Target Dry as their E-Commerce Manager. I optimised two Shopify stores and an Amazon Merchant […]
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