Archive | Google Ads

Google U-Turns on Third Party Cookies

After four years in the making, Google has made a surprising u-turn and backtracked on their plan to deprecate Chrome third party cookies this year. Just announced this week, Google says it will instead give users an “informed choice that applies across their web browsing”. Next steps are being discussed and to be announced in […]

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Privacy, Consent, Automation

Google Ads Academy Livestream (March 2022) – Key Takeaways There’s no doubt that privacy, consent and automation are hot topics at present, key in shaping the digital advertising landscape. Here we summarise the main takeaway points from today’s Google Ads Academy Livestream. The foundation in preparation for the incoming data collection changes are threefold: Have […]

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google marketing livestream 2021

Google Marketing Announcements

Key Takeaways from Google’s Annual 2021 Marketing Livestream today: Privacy first (FLoC) Automation focus (Performance Max) Image Extensions out of Beta Analytics & reporting improvements Display & YouTube in Attribution Models More identity labels on ads (e.g. women led, black-owned) Augmented Reality shopping experience (visualise clothing on similar body shapes to your own) Connecting Merchant […]

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Exact Match Expands to Same Meaning Words

The Google Exact Match keyword match type used to mean just that – the search query that triggered the ad to show exactly matched the keyword in the Google Ads account. This opened up to include plurals and misspellings, then similar variants, then different word order and function words… now the next phase is here… […]

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