Google Ads certified since 2006, 18 years already! Exams passed again for another year across Search, Display, Video and Shopping. It’s beginning to feel a lot like Christmas!

Google Ads certified since 2006, 18 years already! Exams passed again for another year across Search, Display, Video and Shopping. It’s beginning to feel a lot like Christmas!
In follow up to Google’s u-turn decision on Chrome deprecating third party cookies this year, I had a meeting with them and have noted the key points from that below. Chrome third party cookies are staying as they are. There may be an option added in the Google Ads account for advertisers to turn cookies […]
After four years in the making, Google has made a surprising u-turn and backtracked on their plan to deprecate Chrome third party cookies this year. Just announced this week, Google says it will instead give users an “informed choice that applies across their web browsing”. Next steps are being discussed and to be announced in […]
Google Ads Academy Livestream (March 2022) – Key Takeaways There’s no doubt that privacy, consent and automation are hot topics at present, key in shaping the digital advertising landscape. Here we summarise the main takeaway points from today’s Google Ads Academy Livestream. The foundation in preparation for the incoming data collection changes are threefold: Have […]
Key Takeaways from Google’s Annual 2021 Marketing Livestream today: Privacy first (FLoC) Automation focus (Performance Max) Image Extensions out of Beta Analytics & reporting improvements Display & YouTube in Attribution Models More identity labels on ads (e.g. women led, black-owned) Augmented Reality shopping experience (visualise clothing on similar body shapes to your own) Connecting Merchant […]
Search Scientist recently had the privilege of being at the Google Accelerate conference at Google’s EMEA Headquarters in Dublin. This event is only open to the top Google Ads agencies across all of Europe, the Middle East and Africa. There we were made privy to lots of confidential information about new ad features to be […]
What a week, and indeed what a year! This week Louise and Ash were down in Dublin for the Google Ads Accelerate conference and Google Premier Partner Awards. More to come on the conference content, but first we just want to take a moment to celebrate. Search Scientist has been recognised by Google as in […]
The Google Exact Match keyword match type used to mean just that – the search query that triggered the ad to show exactly matched the keyword in the Google Ads account. This opened up to include plurals and misspellings, then similar variants, then different word order and function words… now the next phase is here… […]