Quickly following the news of Microsoft passing a market cap valuation of $1 trillion, and in line with the current marketing campaign for Microsoft AI, Bing Ads has now been rebranded as Microsoft Advertising.
This rebrand emphasises a focus on both AI and personalisation. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” said Rik van der Kooi, corporate VP for Microsoft Advertising this week.
This is also in the context of Google renaming AdWords to Google Ads last year. Bing Ads notoriously chases Google’s tail when it comes to feature changes as the main introduction to now ‘Microsoft Advertising’ is via Google Ads account imports. As Microsoft Advertising invests more in AI and personalisation development and grow their market share, potential grows for increased traffic and competition. Watch this space. We suspect now may be a good time to expand your advertising to include Microsoft Advertising, if you haven’t already.
Which do you prefer – Bing Ads or Microsoft Advertising?