2021 Google Marketing Announcements

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Key Takeaways from Google’s Annual Marketing Livestream today:

  • Privacy first (FLoC)
  • Automation focus (Performance Max)
  • Image Extensions out of Beta
  • Analytics & reporting improvements
  • Display & YouTube in Attribution Models
  • More identity labels on ads (e.g. women led, black-owned)
  • Augmented Reality shopping experience (visualise clothing on similar body shapes to your own)
  • Connecting Merchant Centre to Discovery & YouTube Ads
  • Travel Industry new ad features

The full playback is available here – https://blog.google/pro…/ads-commerce/gml-2021-innovations

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