Key Takeaways from Google’s Annual 2021 Marketing Livestream today:
- Privacy first (FLoC)
- Automation focus (Performance Max)
- Image Extensions out of Beta
- Analytics & reporting improvements
- Display & YouTube in Attribution Models
- More identity labels on ads (e.g. women led, black-owned)
- Augmented Reality shopping experience (visualise clothing on similar body shapes to your own)
- Connecting Merchant Centre to Discovery & YouTube Ads
- Travel Industry new ad features
The full playback is available here – https://blog.google/pro…/ads-commerce/gml-2021-innovations
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