Understanding Google My Business Pages

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Different Google Profile Pages

What’s now called ‘Google My Business’ has gone through many changes over the past couple of years, through ‘Google Places’ and ‘Google+ Local’. With these transitions some people have gotten lost along the way and are left scratching their heads on how to get their business to show in the local listings within the Google search results. There are currently three different types of pages when using Google My Business. Firstly, it is important to understand the difference between these page types.

Google+ Page

Users that are new to Google and are interested in setting up a Google My Business page should be aware that during this process a Google+ page will automatically be created for you.

A Google+ page is a social page default to your account and is individual to you. The main purpose of this page is to connect with others.  It is important to be aware that a Google+ page and a Google My Business page are not the same thing. Some sole traders have focused efforts on their Google+ page as it is a page representing one individual and they are a business consisting on one person.

Google+ Page

An individual’s Google+ page will not appear in the search results on a local search query. To do this you will need to create a Google My Business page.

Local Business Page

A Google My Business page can appear in local search results as a location-based listing and display reviews submitted by customers. If you are a business providing a service of any type then I recommend claiming and verifying your Google My Business listing.

Google My Business

There are two types of business pages that can appear in the Google search results, these are “storefront” and “service area”. If you choose a “brand” page when creating your My Business account, you will not qualify to appear in the local search results.

A verified business listing gives you control of your profile and is more likely to be listed by the Google algorithm. It also prevents your business from being spammed with negative reviews or edited by others to display incorrect information.

Brand Pages

A Google brand page is similar to a Google+ page. It is targeted at brands, organisations and artists to connect with followers, fans and customers on Google.

There is no verification process required for brand pages and they will not appear as local-listings in Google search results.

Google Plus Brand Page

Large businesses often have a Brand page to interact and build a following with customers, similar to many other popular social network ‘fan’ pages.

Managing Your Local Business Page

Once you have successfully verified your Google My Business page we recommend checking all the information is accurate and appears as expected. To do this login to your Google My Business account and edit accordingly.

If you are a large business with multiple locations, you do not require a new Google My Business account for each location. Instead, you can manage all locations from one account.

You can invite employees to become managers of your My Business page, to do this go to the login to your account and click on the Settings tab and Managers and then Add New Manager.

If you require any assistance or would like to know more about the different Google My Business options, please do get in touch with us and we would be happy to help.

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