Archive | Google AdWords

AdWords Presentation – Invest NI Dec 2013

First of all, a big thank you to all the local businesses who attended the Google AdWords Pay Per Click Workshops delivered in Templepatrick, Armagh and Omagh this week. I had lots of fun delivering them and chatting with so many of you. It’s great to see so many businesses sprouting up and getting into […]

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AdWords PPC Workshops – Invest NI – Dec 2013

Search Scientist is back on the road in December! We’re delivering three workshops for Invest NI in Templepatrick, Armagh and Omagh. We’ll cover: How to pay less per click AdWords account structure Default settings to be aware of How to prevent wasting money AdWords tracking Reviewing AdWords data With this training, attendees should have a […]

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Flowchart showing the steps required in setting up a Product Listing Ad Campaign

How to Set Up Google Product Listing Ads (PLAs)

Introduction to PLA’s The New Merchant Centre Requires more Product Attributes When the Google Merchant Centre, a.k.a Google Base moved from a free platform to being paid, AdWords integration started to happen. The Merchant Centre started to receive updates around the same time, with many more fields being requested: product id description google product category […]

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Top Mover AdWords Report

Top Movers AdWords Report

New AdWords Feature: Top Movers Report Just a quick post this time as it’s all go in Search Scientist HQ! We’ve a new employee starting next week, so stay tuned to meet him. For now, I just wanted to share this great new AdWords feature with you. It’s a breakthrough feature and I see great […]

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Advanced PPC Training Feedback

Last month, I (Louise from Search Scientist) had the privilege of delivering 3 Advanced Pay Per Click workshops across Northern Ireland on behalf of Invest NI. These were in based in Cookstown, Craigavon and Ballymena. Thanks very much to everyone who attended. You made it all the more enjoyable for me. If you missed these workshops, not […]

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AdWords Guide – AdWords Tips from Former Google Employee

As a Google AdWords Certified Partner, former Google employee (AdWords Strategist, Trainer & Optimisation Specialist) as well as being Search Scientist’s primary AdWords Consultant, I have compiled a list of the most important, need to know AdWords tips below. Follow these steps to improve your AdWords advertising return on investment and cut wastage. If you […]

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campaign settings adwords 2013

Before Setting a Campaign Live…

AdWords Campaign Checklist A brief post today, but hopefully a useful one. Here’s a list of things to have in mind before you ever set a new AdWords campaign live. It runs over the campaign settings, aspects related to the keywords and ads that are often overlooked, and tracking. • Network (Display / Search) • […]

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N. Ireland PPC Workshops in March 2013

Search Scientist on Tour I’m pleased to announce that Search Scientist has been selected by Invest NI to deliver three Google AdWords PPC training workshops across Northern Ireland in March 2013.   This is how Invest NI have described these workshops: “Google Adwords is an important strand of any online marketing strategy. It allows your business […]

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