Archive | Google AdWords

AdWords Campaign Experiments

Optimise Your AdWords Account Ever wanted to know what would happen to your campaign performance if you made changes to your keywords, bids, ad groups or placements? What sort of affect would this have on your costs and traffic? Previously the only way to do this was to run a campaign for a couple of […]

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Website Call Conversion Tracking

Introducing Website Call Conversion Tracking Google have finally launched website call conversion tracking. Yay! For businesses that primarily rely on phone calls for leads or sales, this is a major breakthrough. Where previously AdWords advertisers would have to use third party software to track phone call sources, or rely on their staff to ask the […]

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How to set up an RLSA campaign

How to set up RLSA Campaigns in AdWords

What does RLSA mean? Remarketing Lists for Search Ads Remarketing is a method of advertising only to the people who have visited your site before, regardless of source. By adding a script on your website and setting up lists, you can target users who have visited certain pages, but didn’t convert. It’s important to target […]

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Mobile Click to Call Ad

Call Tracking for AdWords

This is a question that we get asked regularly by our clients. Tracking phone calls, then measuring them is obviously really important to maximise ROI from advertising. Setting up Call Extensions To get started on call tracking within AdWords, you’ll need to set up a call extension, which can be at either campaign or ad […]

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