To make your life easier, we’ve created a list of Business and Marketing Events taking place primarily in Northern Ireland, but also in Dublin. Keep checking back as this will be updated from time to time. If you know of an event that you think should be placed here please let us know and […]
Author Archive | Louise McCartan
Another Satisfied AdWords PPC Client
By Louise McCartan on October 18, 2010 in Google AdWords, northern ireland, Search Engine Optimisation (SEO), Search Scientist
More Search Scientist client feedback has now been added to the Search Scientist Testimonials page and also to the Client Portfolio page. Read online.
Google gets NI Businesses Online
By Louise McCartan on October 7, 2010 in Google, Google AdWords, Google Conference, Google Insights for Search, Google Sites
Just home through the door and feeling compelled to blog about the Google conference I attended this evening in Belfast’s Waterfront Hall. Perhaps a sign of the times we live in. Apparently there’s more people blogging for a living in the USA than there are lawyers! A few other messages received from this conference: 1. Smartphone sales […]
£75 AdWords Vouchers for Clients
By Louise McCartan on September 27, 2010 in Google, Google AdWords, Google AdWords Voucher, northern ireland
Yes, that’s right – the first £75 of your AdWords Clicks are free with Search Scientist! As a Google AdWords Certified Partner, Search Scientist is giving away vouchers each worth £75 of clicks on Google AdWords. These vouchers are available to all new clients wishing to open a new AdWords account.So, if you’re interested in giving […]
Lookaly for Northern Irish Businesses
By Louise McCartan on September 24, 2010 in foursquare, local business promotion, lookaly, northern ireland, social networking, yell.com
Search Scientist recently had a look at Foursquare.com, coming to the conclusion that good local businesses should promote themselves there. But, there’s another big player in this local business promotion market that we could not dare overlook – Lookaly.com. So What is Lookaly? You may be familiar with Yell.com, the online version of The Yellow […]
Local Businesses need Foursquare.com
So what else can businesses do with social media, besides offending fictional cats? Services like Foursquare and Lookaly present themselves primarily as tools for consumers but also offer some real benefits for businesses too! Let’s first take a look at Foursquare then check back to our blog over the next few days for a follow up article […]
Digsby Review. Is Digsby IM worth using?
Search Scientist guest writer PJ Hart reviews: Digsby The idea of integrating a whole range of instant messenger services in to one piece of software is certainly not new; just ask the good people at Trillian. Of course, something doesn’t have to be novel to be useful, and with wildly popular sites such as Gmail […]
Effect of Google Instant on SEO & AdWords?
By Louise McCartan on September 8, 2010 in Google, Google AdWords, Google Instant, Search Engine Optimisation (SEO)
If you type “Google” in to Google, the internet will break; or so the old legend goes. With today’s launch of Google Instant, however, I found myself doing exactly just that. Or typing “Google Instant” into Google Instant to be more precise. Google Instant is a new search enhancement that shows results as you type. […]
Target over 50s through Social Networking
We used to live in a world where computers were just for the rich. Then they were just for the geeky. Then they were just for the young. But now even that stereotype is changing and more and more middle-aged and elderly people are going online. This “silver surfer” demographic is not new, the 50 […]
New Google Image Search Ads
By Louise McCartan on July 27, 2010 in Display Ad Builder, Google, Google AdWords, Google Image Search, Google Image Search Ads
Quickly following Google’s announcement last week of the Image Search Results page redesign, Google’s UX team have also va va voomed the ads that appear on these pages. There have been talks within Google for a long time about monetising the Image Search results pages. They first planted standard text ads directly above the image […]