Back in 2016 at their performance summit, Google announced a new AdWords layout. We’re now starting to see that being rolled out so we thought we’d run through some of the key points about the new layout. Google announced “The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and […]
As more advertisers are trying to use AdWords to drive calls to their website, it is necessary to have some way to measure how many calls are coming from the AdWords ads. This can be done through AdWords Call Tracking. These are small snippets of code that will measure a call as a conversion and […]
As a Google AdWords Certified Partner, former Google employee (AdWords Strategist, Trainer & Optimisation Specialist) as well as being Search Scientist’s primary AdWords Consultant, I have compiled a list of the most important, need to know AdWords tips below. Follow these steps to improve your AdWords advertising return on investment and cut wastage. If you […]
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